Senior Category Manager

2 weeks ago

Guelph, Ontario, Canada NOW Health Group CanadaPuresource Natural Products Distributor Full time
As a family-owned company since 1968 — NOW produces high-quality natural and organic products in 
supplements, essential oils, foods, personal care beauty and more. natural products industry, with a mission to provide products and services that empower people to 
A part of the NOW Health Group, founded in 1989 and built on a reputation of trust and 
retailers across Canada from three warehouses in Alberta, BC and Ontario. organic wellness products to choose from, we deliver full-service solutions to support brands to 
Our mission is to provide Canadians with natural products to optimize their health. support our brands and retail customers with market leadership and exceptional customer service. 
great customer experiences every day.

The Category Manager for Supplements will be the category liaison to support marketing and sales activities – translating marketing programs into customer-based activities to help drive sales objectives.
The Category Manager for Supplements will work closely with marketing teams, sales teams and customers to help lead and communicate fact-based insights to drive sales objectives.

Develop a deep understanding of category, shopper insight, competitive and the retailer landscape to inform future marketing initiatives and sales planning
Actively lead and generate monthly category reviews, new product and promotional dashboards, competitive insights and report findings and recommendations to the senior leadership team
Support sales team – strategic selling stories to support key categories and segments
New Product support – lead and execute best in class retailer/trade facing PPT presentations, new product sell sheets, in-store and digital support to help drive KPI's
Assist with the development and coordination of new item launch and training materials (sales and retailer facing) in collaboration with the Nutrition and Health Education Manager
Work closely with supply chain and sales team to manage through SKU rationalization and aging inventory
Develop, lead, execute and measure strategic National Retail Promotional programs
Priority customer support – manage strategic sales requests to support booking sheets, digital asks, planograms etc.
In-store retailer support for strategic customers– in-store displays, endcaps, digital ecommerce support, etc.
Support Marketing team in core B2B activities including retailer communications, catalogue deals, promotions, etc.
Assist in the annual business planning process, supporting marketing and sales planning activities including category insight data, competitive insights, etc. to help build stronger plans
Analyze & recommend wholesale price changes for private brand products to help ensure market competitiveness & support profitability targets
Support and attend key trade shows
Required qualifications, education, experience, training, skills, background, and certifications:
~ Bachelor's degree in marketing, Business or related field from an accredited institution
~Experience in the nutritional field is an asset
~ MS Office applications – exceptional use of Excel and PPT
~ Ability to travel to other facilities and work off hours and weekends as needed
~ Valid passport as travel outside of Canada will be required occasionally
~ Demonstrated project management skills and problem solving necessary to pre-empt and deal with rapidly changing market conditions
~ Develops best in class store materials (traditional & digital)
~ Expert in developing reports, analyzing and translating that information into actionable insights to help drive sales and marketing objectives
~

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