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Supplements Business Leader

2 weeks ago

Guelph, Ontario, Canada NOW Health Group CanadaPuresource Natural Products Distributor Full time

Scope of the Position:

  • The Category Manager for Supplements will be the category liaison to support marketing and sales activities – translating marketing programs into customer-based activities to help drive sales objectives.
  • The Category Manager for Supplements will work closely with marketing teams, sales teams, and customers to help lead and communicate fact-based insights to drive sales objectives.

Duties and Responsibilities:

  • Develop a deep understanding of category, shopper insight, competitive, and retailer landscape to inform future marketing initiatives and sales planning.
  • Lead assortment and planogram recommendations for priority categories.
  • Actively lead and generate monthly category reviews, new product and promotional dashboards, competitive insights, and report findings and recommendations to the senior leadership team.
  • Support sales team – strategic selling stories to support key categories and segments.
  • New Product support – lead and execute best in class retailer/trade facing PPT presentations, new product sell sheets, in-store and digital support to help drive KPIs.
  • Assist with the development and coordination of new item launch and training materials (sales and retailer facing) in collaboration with the Nutrition and Health Education Manager.
  • Lead the recommendation of SKU assortment priorities per category.
  • Work with internal cross-functional teams to deliver clear channel strategies.
  • Work closely with supply chain and sales team to manage through SKU rationalization and aging inventory.
  • Develop, lead, execute, and measure strategic National Retail Promotional programs.
  • Priority customer support – manage strategic sales requests to support booking sheets, digital asks, planograms, etc.
  • In-store retailer support for strategic customers – in-store displays, endcaps, digital ecommerce support, etc.
  • Assist Marketers with product knowledge/information – key selling points.
  • Support Marketing team in core B2B activities including retailer communications, catalogue deals, promotions, etc.
  • Assist in the annual business planning process, supporting marketing and sales planning activities including category insight data, competitive insights, etc. to help build stronger plans.
  • Analyze & recommend wholesale price changes for private brand products to help ensure market competitiveness & support profitability targets.
  • Support and attend key trade shows.
  • Perform other duties as assigned.