Director of Product Marketing

3 days ago

Toronto, Canada Workplace Options LLC Full time
Founded in 1982, WPO is the largest independent provider of holistic wellbeing solutions. Through our customized programs, and comprehensive global network of credentialed providers and professionals, we support individuals to become healthier, happier and more productive both personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver high quality care digitally and in-person to over 75 million individuals across 116,000 organizations in more than 200 countries and territories. At WPO, you will be joining a team that is committed to improving employee wellbeing around the world.

Current Opportunity: Director of Product Marketing

Location: Toronto
Onsite/Hybrid/Remote: Hybrid or Remote depending on your proximity to our Toronto office.

What you will do:

The Director of Product Marketing is an essential role for the development and successful commercialisation of our products and services at WPO. This leader will be responsible for creating an in-depth understanding of:
  • Our buyers and their needs / desired value proposition
  • Our competitors and their target markets / value proposition
  • Our solutions and how we stack up to the competition
As a result of this in-depth knowledge, WPO will be able to better develop and commercialise our product lines in a way that drives revenue growth and a positive client experience. Ultimately, this role is accountable for the successful commercialisation and ongoing competitiveness of our solution in the marketplace. The successful Product Marketer sits at the intersection of the market and our solutions, using real world market evidence to inform our go-to-market, product development and sales strategies.

Responsibilities:
  • Develop a fact base across WPO's key markets and buying segments regarding the intensity and evolution of market needs.
  • Create a competitive view of WPO versus key competitors on the elements that truly matter to our buyers.
  • Recommend target buyers and market segments where WPO's product most effectively meets existing needs to drive high-ROI revenue growth
  • Identify future areas of market growth that, with the appropriate strategy and investment, will become the 'next wave' of growth buyers
  • Recommend changes to our products, services and value proposition that improves our revenue growth and the competitiveness of our product suites
  • Run the WPO commercialisation process from initial product launch through ongoing enhancement of our go-to-market activities
  • Develop initial launch strategies including what target buyers, geographic markets and price points are most advantageous to WPO
  • Play point for sales training for products, feature updates and the evolving value proposition
  • Serve as a liaison with the core marketing team regarding the promotion strategy of our products and services
  • Complete key marketing deliverables like product sheets, battle cards, etc.
  • Develop 'lessons learned' from performance data like win-loss analyses and client NPS data
  • Collaborate with WPO's General Manager, Sales, Account Management, Product Management and operational leaders to share market insights and develop a consensus around key investments and decisions

Qualifications/Skills:
  • 7+ years of experience in marketing, product marketing, sales or product management.
  • Demonstrable experience launching and growing products and services.
  • Ability to work with key stakeholders across the organization to drive market awareness and insight.
  • Strong analytical skills and proficiency in interpreting data to drive strategic decision-making.
  • Proven track record of positioning, planning, supporting and executing successful product launches.
  • Skills in finding creative, fresh ways to explain traditional ideas.
  • Strong focus for the end user, maximising their experience, and understanding their user problems and needs.
  • Experience working within pragmatic and agile marketing frameworks.
  • Experience working in the employee benefits and wellbeing market (preferred but not essential).
  • Knowledge of the global EAP marketplace (preferred but not essential).

What we offer:

At Workplace Options, we don't just deliver wellbeing services to our clients, we champion wellbeing for our own employees as well. Examples of our benefits and commitment to employee wellbeing include:

Paid Time Off, Life Insurance, Employer Pension Contribution, Travel Reimbursement, Extended healthcare, dental and vision benefits, Life insurance, AD&D and Long-term disability insurance, Training/tuition reimbursement, Gym Reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Mentorship Program, Employee exchange programme, Comprehensive training provided for this position.
At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning and it will require nurturing and care to thrive. We will continue to take action to ensure we achieve equitable and measurable outcomes.

We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring. By embracing and promoting authenticity, we aim to build a vibrant and inclusive community that fosters collaboration, innovation, belonging and personal growth.

For further details about WPO please check out our website and this short video gives a great overview of what we do

Workplace Options collects and processes personal data in accordance with applicable data protection laws. If you are a European job applicant, refer to our Privacy Notice for further details ().

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