Director, Product Marketing

3 weeks ago

Downtown Toronto, Ontario, Canada Axonify Full time

Axonify is the frontline enablement solution that's science-backed and proven to maximize the potential of workforces.

Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.

Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate.

If you're looking for a meaningful product and a great company culture, let's talk

The Director, Product Marketing strives to build, lead, and scale our product marketing, competitive intelligence, market intelligence and analyst relations functions.

As the leader responsible for driving our Go-To-Market (GTM) strategy and success in the market, you bring a track record of success scaling cross-functional Go-To-Market (GTM) processes, the know-how to build strategy, get buy-in, align teams and mobilize cross-functional execution excellence to bring new products to market.

The Director, Product Marketing acts as the cross-functional conduit between product, marketing and sales to ensure the voice of our customers is represented throughout the product development process while ensuring we're delivering and communicating solutions to the market that continue to extend Axonify's value.

The Director, Product Marketing leads a team of competitive Intelligence, market intelligence and product marketing managers and has a passion for building high-performing teams, ensuring their growth, development and success.

The impact you'll have:

Build and lead: Value diversity and inclusion and champion equality at every turn – together with the rest of the Axonify team you help to build a team rooted in culture and fun and product marketing excellence.

Product marketing excellence: Develop and implement comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our products.

Compelling positioning: Lead the development of high-impact product positioning, messaging, and value propositions that differentiate our offerings in the market and resonate with target buyers.

Collaboration and clarity: Collaborate with product management to understand product capabilities, features, and roadmap, and translate technical concepts into clear and compelling benefits for customers.

Market-facing impact: Drive the creation of high-impact marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.

Pipe and revenue creation and capture: Partner closely with demand, events, brand, digital and other marketing functions to develop integrated marketing campaigns that drive qualified leads and pipeline growth.

Insights and influence: Analyze market trends, competitive landscape and customer insights to identify opportunities for product innovation and differentiation, new markets and influence the analyst community.

Sales execution: Work closely with sales teams to ensure alignment on messaging, positioning, and sales enablement resources to help them win.

Product Release Process: Work closely with cross-functional teams like marketing, sales, development, customer experience, customer success and the product management team to flawlessly bring new products to market.

What you'll bring:

10+ years of B2B SaaS software marketing experience, with a minimum of 5 years in a leadership role in a product marketing capacity

Deep understanding of the product development lifecycle and the Go-To-Market (GTM) process, as well as pragmatic marketing principles

Data analytics tools, sales enablement platforms, customer relationship management (Salesforce), marketing automation systems (MAS), guided demo tools, win/loss tools (i.e. Truvoice), other web, digital and product marketing management tools

Experience in the full-stack marketing mix including market/competitive assessment, content and digital marketing/demand generation, marketing/sales collateral development and more

Able to both think strategically and roll up your sleeves and dig into the details

Results-oriented, resourceful, and able to handle the pace, shifting priorities and multiple demands in a rapidly growing company and dynamically changing market

Equally comfortable presenting to large audiences and directly to the C-suite

Proven track record of developing and executing successful product marketing strategies that drive revenue growth

Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and compelling manner

Strategic thinker with strong analytical and problem-solving abilities

Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

Collaborative team player with the ability to influence and build strong relationships across functions

Strong understanding of SaaS business models, technology trends, and competitive landscape

Building and managing go-to-market (GTM) process, product launches, managing analyst relations, owning roadmap communication, pricing and product return-on-investment (ROI) analysis

Experience owning competitive intelligence and market intelligence and win/loss programs

Full Time

It's ok if your experience doesn't check every box If you check off more than a few - great We'd welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story. Work location: At Axonify, we embrace a hybrid-flexible work environment that allows you to choose the best location to support your day the majority of the week. Whether that location is your home office or one of our Axonify offices, located in Waterloo and Toronto, Ontario, you choose. Wednesdays hold a special place in our calendar as Axonifers, in a commutable distance, gather together in one of our offices for "Work from Work Wednesdays." These face-to-face interactions energize our week with meaningful connection and foster collaboration and innovation. Let's chat more about our flexible working arrangement You will be provided with the tools, resources and support to ensure your success. The things you'll enjoy: An impactful product that gives back to the communities and frontline workers that support our everyday lives. People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering. A diverse team that celebrates unique perspectives and experiences that add richness to our culture. Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves. Ready to join the team? Here's what's next. Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us at We believe our team's unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team. We want to remove barriers that may limit you from joining Axonify. Email us at to let us know how we can provide you with reasonable accommodations through our candidate journey.

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