Director, Product Marketing

6 months ago

Toronto, Canada Firework Full time

Firework is the world’s leading unified video commerce platform that empowers its global partners to personalize the customer experience and engagement at scale. Firework bridges the offline and online for a robust omnichannel immersive brand experience cultivating a deeper emotional human connection between our partners and their end consumers. We are customer-centric and inspired to win together offering total solutions with endless possibilities to help our customers increase purchases and conversions using the power of video. At the heart, we are a global and diverse team of “SuperSpark” creators, entrepreneurs, life-long learners, and data geeks driven by the future of authenticity to transform commerce. Firework has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2. Come reimagine the online customer experience with us.

**Summary**

We are excited to grow our team and are looking for a Director of Product Marketing to strategize, lead, and execute on our ambitious growth goals. You have a deep understanding of the market and will have the opportunity to elevate our Product Marketing function by working cross-functionally with key stakeholders to implement and transform complex product stories into effective, meaningful, and differentiated positioning that drive adoption, customer engagement, and revenue growth.

**What you’ll be doing**
- Strategize, build, and execute comprehensive linear and non-linear product marketing strategies to support sales enablement efforts and drive customer acquisition, continuous engagement, and retention of Firework’s innovative product suite
- Define product positioning and story narratives to drive sales enablement, training, and sales programs
- Partner with Client Leadership to drive customer retention and upsell/cross sell
- Collaborate and work closely with cross-functional teams such as Product Management, Engineering, Sales, Design, and key business partners to ensure successful product launches through succinct and effective GTM positioning and messaging based on customer insights
- Conduct and lead competitive intelligence, research, and analysis of customer feedback to drive and inform the value proposition development of new products and features
- Partner with other marketing and business functions to craft high-quality compelling and relatable marketing stories, whitepapers, ebooks, use cases, videos, and thought leadership
- Develop key performance indicators; track, measure, and analyze product marketing performance and derive actionable recommendations for optimization

**We’ll be excited if you have**
- Embodies our Firework core values of Extreme Ownership, Extreme Speed, Learn/Unlearn/Relearn, No Ego, Customer Centric, and Win Together
- Bachelor's degree and a minimum 10 years of experience in product marketing ideally in the growth-stage B2B SaaS industry for both mid-market and enterprise
- Outstanding hands-on visionary; able to lead cross-functional teams with clear vision, prioritization, and results
- Strong analytical and data-driven mindset with the creative intuition to think outside the box to translate complex datasets to drive actionable insights
- Track record of building and leading GTM initiatives for innovative products
- Stellar communication skills with a high emotional intelligence (written, verbal, presentation, and influencing skills)
- Start-up and team-first mentality

**_Don’t hold back_

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