VP of Sales

Overview At VitaminLab, we’re on a mission to make personalized health accessible to the world. Founded in 2017, we’re building in a state-of-the-art facility in Victoria, BC, partnering with health professionals to create fully customized supplements that bring precision, science, and personalization together. We’re growing fast, expanding globally, and driven by values of Innovation, Curiosity, Growth, Personalization, Collaboration and Grit. We’re looking for a transformational leader to build, lead, and drive the next stage of growth as our Vice President of Sales. As the Vice President of Sales, you will be the architect and driver of our mission to become the most accessible personalized supplement solution in the practitioner space. You will lead strategy, people, and partnerships that fuel growth, oversee all aspects of the practitioner sales function from acquisition and onboarding to relationship management and retention, and collaborate with cross-functional teams to elevate our brand in the market. Reporting to the CEO, you’ll bring strategic vision, data fluency, and people-centered leadership to empower a high-performing sales organization. The ideal candidate is a transformational sales leader who is passionate about health and innovation, deeply analytical, and relentlessly focused on performance and culture. You should be energized by turning opportunity into momentum and scaling something meaningful from a strong foundation to global impact. Key Responsibilities Lead, inspire, and scale the practitioner sales team - setting a high bar for performance, collaboration, and accountability. Design and execute a comprehensive growth strategy across acquisition, onboarding, and long-term account success. Build and optimize sales systems, processes, and reporting to create clarity, efficiency, and scalability. Coach and mentor sales team using proven sales systems. Elevate CRM capabilities (HubSpot), leveraging automation, analytics, and data-driven forecasting to inform strategy. Identify and develop strategic partnerships with practitioner networks, testing companies, and health technology providers. Collaborate with Marketing, Operations, and Product teams to align go-to-market initiatives and ensure a seamless customer experience. Represent VitaminLab at industry conferences and events, serving as a thought leader and champion for personalized health. Use data insights to forecast trends, track performance, and continuously refine sales approaches. Foster a solutions-oriented culture where challenges become catalysts for innovation and growth. Lead by example - combining strategic foresight with hands-on leadership and cross-functional collaboration. Qualifications 7+ years of progressive sales leadership experience, ideally within B2B, wellness, or healthcare sectors. Proven success leading high-performing teams through growth, change, and scaling phases while leading with empowerment and trust. Proven ability to scale revenue, systems and teams from $10 million to 35 million+. Ability to build revenue systems and sales processes with SDR, Account Executives and Account Managers. Deep expertise with CRM systems (HubSpot strongly preferred) and data analytics tools for forecasting and performance management. Demonstrated ability to build strategic partnerships that drive long-term, sustainable revenue growth. Skilled in consultative, emotionally intelligent selling, and able to coach teams on understanding buyer motivation and behavior. Communicate with transparency and empathy, fostering a culture of collaboration, clarity, and mutual respect. Adept at working cross-functionally to align business priorities and ensure unified execution. Strategic yet hands-on - equally comfortable crafting vision and diving into the details. A genuine passion for health, innovation, and purpose-driven business. Based in or willing to relocate to Victoria, BC for in-person leadership and engagement with the team. Our Amazing Perks & Employee Programs Personal Fridays: Enjoy 15 Fridays off each year Paid Vacation & 5 Paid Sick Days Extended Health & Dental Benefits Fitness and Wellness Account Your Own Personalized Supplement Plan Professional Development Allowance Remote/Hybrid flexibility Team events and socials An opportunity to lead, grow, and make an impact with an ambitious and innovative team Compensation Base Pay Range: $120,000-130,000/annually This role includes a highly competitive performance-based bonus structure designed to reward growth, leadership, and impact. Individual salaries within these ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location. Please include a cover letter with your application - we’d love to hear about your passion for health and wellness, your leadership philosophy, and why this opportunity excites you. Note: While we would love to meet every applicant, we have supplements to make Only those candidates under consideration will be contacted. We thank you so much for your interest. Our team handles both personal information and personal health information, which means candidates that receive and accept employment offers must undergo a background check. #J-18808-Ljbffr