Vp of Sales

**VP of Sales - VitaminLab**

**About Us**:
At VitaminLab, we’re on a mission to make personalized health accessible to the world - and we’re just getting started.

Founded in 2017, we’ve been recognized as one of Canada’s Top Growth Companies and are proud to build our products in a state-of-the-art facility in Victoria, BC. We partner with health professionals and practitioners to create supplements that are fully customized to each individual - bringing precision, science, and personalization together in a way that transforms everyday health.

We’re growing fast - expanding globally, innovating constantly, and driven by values that define us: Innovation, Curiosity, Growth, Personalization, Collaboration and Grit. If you’re ready to build, lead, and be part of a brand that’s changing the future of wellness, we’d love to have you on the journey.

**About the Role**:
At VitaminLab, our mission is to become the most accessible personalized supplement solution in the practitioner space. As our **Vice President of Sales**, you will be the architect and driver of that mission - responsible for leading the strategy, people, and partnerships that fuel our next stage of growth.

You’ll oversee all aspects of the practitioner sales function - from acquisition and onboarding to relationship management and retention - while also leading strategic initiatives that expand our reach and elevate our brand in the market.

Reporting directly to the CEO and working closely with the executive team, you’ll bring a rare combination of strategic vision, data fluency, and people-centered leadership. You’ll empower a talented sales organization, implement scalable systems, and ensure that our growth is both profitable and purposeful.

**Key Responsibilities**:

- Lead, inspire, and scale the practitioner sales team - setting a high bar for performance, collaboration, and accountability.
- Design and execute a comprehensive growth strategy across acquisition, onboarding, and long-term account success.
- Build and optimize sales systems, processes, and reporting to create clarity, efficiency, and scalability.
- Coach and mentor sales team using proven sales systems.
- Elevate CRM capabilities (HubSpot), leveraging automation, analytics, and data-driven forecasting to inform strategy.
- Identify and develop strategic partnerships with practitioner networks, testing companies, and health technology providers.
- Collaborate with Marketing, Operations, and Product teams to align go-to-market initiatives and ensure a seamless customer experience.
- Represent VitaminLab at industry conferences and events, serving as a thought leader and champion for personalized health.
- Use data insights to forecast trends, track performance, and continuously refine sales approaches.
- Foster a solutions-oriented culture where challenges become catalysts for innovation and growth.
- Lead by example - combining strategic foresight with hands-on leadership and cross-functional collaboration.

**Qualifications**:

- 7+ years of progressive sales leadership experience, ideally within B2B, wellness, or healthcare sectors.
- Proven success leading high-performing teams through growth, change, and scaling phases while leading with empowerment and trust.
- Proven ability to scale revenue, systems and teams from $10 million to 35 million+.
- Ability to build revenue systems and sales processes with SDR, Account Executives and Account Managers.
- Deep expertise with CRM systems (HubSpot strongly preferred) and data analytics tools for forecasting and performance management.
- Demonstrated ability to build strategic partnerships that drive long-term, sustainable revenue growth.
- Skilled in consultative, emotionally intelligent selling, and able to coach teams on understanding buyer motivation and behavior.
- Communicate with transparency and empathy, fostering a culture of collaboration, clarity, and mutual respect.
- Adept at working cross-functionally to align business priorities and ensure unified execution.
- Strategic yet hands-on - equally comfortable crafting vision and diving into the details.
- A genuine passion for health, innovation, and purpose-driven business.
- Based in or willing to relocate to Victoria, BC for in-person leadership and engagement with the team.

**Our Amazing Perks & Employee Programs**:

- Personal Fridays: Enjoy 15 Fridays off each year
- Paid Vacation & 5 Paid Sick Days
- Extended Health & Dental Benefits
- Fitness and Wellness Account
- Your Own Personalized Supplement Plan
- Professional Development Allowance
- Remote/Hybrid flexibility
- Team events and socials
- An opportunity to lead, grow, and make an impact with an ambitious and innovative team

**Compensation**:

- **Base Pay Range**: $120,000-130,000/annually
- This role includes a highly competitive **performance-based bonus** structure designed to reward growth, leadership, and impact.
- Individual salaries within these ranges are determined through a wide variety