Vp Marketing, Sales, Revenue

**Are You a Clever Duck?**

**Take a gander at this post**

Accent Inns Inc. is a BC-based hospitality company that is different in a good way. Here, we LEAD WITH LOVE, and our number one metric is the happiness of our staff, who we call our Fam-Jam. Our Fall 2025 Employee Survey showed that 95% of our employees are happy to work here, with a 95% participation rate

We have two hotel chains: Accent Inns, where there is a rubber duck in every room, and Hotel Zed, where we rebel against the ordinary. Our latest venture is ROAR, our live-fire restaurant in Tofino, BC.

We’re growing our executive team—lovingly nicknamed the Care Bears because ‘Executive Team’ was, frankly, lamer—and we’re on the hunt for a VP of Marketing, Sales, and Revenue to join our fun-loving flock of rebels.

This role reports to our President, Chris Campbell, and will work closely with our amazing CEO, Mandy Farmer, to translate Mandy’s vision and design into our hotels and the world. You will manage our three departments responsible for our overall revenue strategy. This means no more gaps or miscommunications, just one holistic revenue strategy with three teams all driving towards the same goals.

**Who We Are**

Success attracts success, and here you will be working with an extraordinary company. We are a force in the industry:

- We have been named one of _Canada’s Most Admired Corporate Cultures_ four years in a row.
- We received the Tourism Industry Association of Canada’s _Business of the Year_ award for our outstanding business growth.
- We received the _Employer of the Year_ award from Tourism Canada
- We have doubled our revenue and tripled our profits in the last nine years.
- Our owner and CEO, Mandy Farmer, was named _Hotelier of the Year_ by Hotelier Magazine and _RBC Women of Influence Entrepreneur of the Year._

Key to our success is living by our four Core Values every day:

- Be Real
- Have Fun
- Make Everything Better
- Have Each Other’s Backs

**Benefits & Work Perks**

We cover 100% of medical and dental premiums, PLUS you get free mental health benefits. We also have a bunch of Work Perks just for you:

- Free nights at any of our hotels + discounts for your friends & family
- Live your Best Life fund (we’ll help pay for courses that’ll make your life better, whether or not they’re related to your role with us)
- Employee purchase program so you can get sweet deals on everything from electronics to linens
- Executive leadership development and coaching with our veteran executive coach.
- Free nights at the Rebel Hideaway, a cabin in Tofino BC.
- And MORE

**Salary**:$152,000 - $228,000**

**What the Role is Quacked Up to Be**

The VP of Marketing/Sales/Revenue will be wholly responsible for the overall marketing, revenue, and communications strategy to align the three departments responsible for our revenue generation. This role will increase our top-line revenue, steward our brands, and create a strong partnership with Operations.

Your role is to fill our hotels profitably, position our brands effectively, maximize the right mix, and drive topline revenue across all revenue-generating business areas. You will own occupancy, ADR, and RevPAR across our hotels, optimize every sales and marketing dollar, and give Care Bears clarity and foresight to grow revenue predictably. You will position the brand effectively in the market. You will balance sales, marketing, and revenue management to grow top-line revenue.

As a Care Bear, you will deliver and execute the organization's strategic vision for your teams, departments, and properties. This includes working with your fellow Care Bears to set strategic goals and a vision across all the organization's brands and touchpoints.

You will lead and nurture the development and growth of a high-performing and unique team, be a DEIB champion, and leverage your team's collective capacity to deliver on our purpose, values, and strategy. You are an astute coach and mentor who motivates others to be their best and will build strength in every corner of our operation. You are an exact communicator and translator of vision towards a common goal of growth and success.

**In your first 3 months, you will**
- Spend time learning from the Sales, Marketing and Revenue teams on what is currently working and what is not
- Dedicate a significant amount of time with your team, 1-on-1, to build trusting relationships with each of them
- Meet 1-on-1 with each Care Bear to better understand their roles and departments
- Have dedicated time to learn and practice our Leading with Love philosophy and begin to have a deep understanding of how to lead at Accent Inns
- Learn about our feedback, coaching, and mentor programs at Accent Inns and begin to use them with your teams
- Spend time building relationships with your teams to better understand who they are and what they need from you as a leader
- Build connections, trust and relationships across the organization
- Audit the Marketing, Sales, a