Paid Media Manager

3 weeks ago

Canada FRS Full time

Paid Media Manager

Fully Remote


Our client is a Global SaaS company with over 30 years in business and a 96% client retention rate. We are managing the search for an experienced, data-focused marketer to focus on developing the strategy for, executing on, and optimizing paid media campaigns across our four product lines and audiences. This is a fully remote position.


You, as the successful candidate,

·         Have deep experience with SaaS products.

·         Are a data-focused marketer.

·         Possess strategic and analytical marketing acumen.

·         Has a proven record of success managing paid media campaigns and budgets.

·         Will join a collegial team of over 100 employees and associates worldwide with low turnover (many employees who have been with the company since the beginning).

·         Will enjoy compelling opportunities for career and educational advancement and be energized by an atmosphere of technological innovation.


The Paid Media Manager will be part of a growing and progressive Marketing team of 10 that includes in-house web developers, copy editors, graphics designers, and email marketers.


Key Responsibilities

·        Determine the best overall strategy for paid media campaigns for every product line. Then execute paid media campaigns across multiple platforms.

·        Monitor and adjust paid campaign budget to ensure best ROI and report on campaign performance.

·        Write concise and convincing ad copy across multiple platforms.

·        Support campaign optimization and suggest new strategies and new platforms to experiment and test.

·        Support lead scoring and CRO efforts.

·        Provide recommendations and guidance on landing page best practices for various platforms.

·        Increase conversion rates through A/B testing across platforms and the marketing funnel to find the right marketing mix for the products.

·        Work with other marketing and sales team members to ensure that targets are being hit across product lines.

 

 

Key Requirements

 

·        2+ years managing paid media campaigns for SaaS company.

·        Familiarity with Google ads, Capterra, and social media advertising platforms.

·        Strong understanding of PPC and SEM strategies, best practices, and trends.

·        Excellent communication skills both verbal and written.

·         Comfortable managing multiple assignments with competing priorities and tight deadlines.

·        Experience updating paid media reports with HubSpot and Salesforce.

 

 

A Little Bit About Our Client

 

Our client is a knowledge management software and solutions company that provides the infrastructure and business process know-how to help information-intensive organizations easily collect, organize, and leverage their corporate knowledge. With a global customer base of more than 2,300 active clients in more than 50 countries, they are the largest provider of knowledge management solutions to corporations, law firms, non-profits, government agencies, museums, and archives worldwide. Several select customers are NASA, Lincoln Center for the Performing Arts, Owens Corning, Food Marketing Institute, Dreyfus, and USAID.

 

They offer you a professional, collegial environment and a competitive salary and benefits package. If you have the skills we seek for the Paid Media Manager position, we invite you to join our team

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