Paid Media Manager
4 weeks ago
COMPANY OVERVIEW
VirtualAd is a boutique performance marketing agency specialized in eCommerce and lead generation. We deploy full-funnel marketing strategies that combine Meta, Google Search, YouTube, Performance Max, Tik Tok, Email and SMS tactics to maximize revenue from new and existing customers.
COMPANY MISSION
VirtualAd has a mission to help our clients achieve profitable, scalable growth using digital marketing. We strive to work with our clients in collaborative ways that are strategic, long-term, and value based.
COMPANY VALUES
- Be bold, be legendary, be remembered
- Long-term gains over short-term pains
- No task is too big or too small
- Communicate with candour, respect & kindness
- Enjoy the journey, focus on the process, get results
- Celebrate the wins and losses
- It’s only a mistake if you don’t learn from it
- Create ads that are loved by clients, adored by customers, and extremely profitable
- Continuous learning and improvement
- Think independently - act collectively
COMPANY LOCATION
We are fully remote workforce - but are based out of Toronto, Canada. Please note, due to the high volume of applicants only individuals that reside and are legally authorized to work in Canada will be considered, all other applicants will be automatically disqualified.
KEY RESPONSIBILITIES
- Set realistic performance ROAS goals and craft strategies to obtain them
- Manage and grow advertising revenue for companies with budgets from $10k - $150k monthly
- Create funnel strategies across multiple ad channels, landing pages, and marketing platforms
- Create, manage and grow advertising spend across all stages of the funnel
- Develop internal processes, checklists and SOPs to systemize ad-buying methodologies
- Manage and support 5-10 client accounts including strategy, execution, and client management
- Conduct rapid A/B tests and funnel optimizations with the goal of improving ROAS metrics
- Setup, troubleshoot, and test tracking to ensure proper attribution and reporting
- Create custom client reports and onboard an automated reporting solution for clients
- Support strategic business direction for the digital marketing department including hiring and training
- Work closely with contractors as needed
- Complete any tasks required by the business, even if they are not marketing-related
APPLICANTS SHOULD BE:
- Fluent in English, organized and able to meet deadlines consistently
- Self-learner, resourceful attitude, and a willingness to solve problems independently
- A knack for growth hacking and finding innovative ways to scale client revenue
- A data-driven mindset with an aptitude for sales and growing revenue
- 2-3 years experience with Facebook Ads, Google Ads, YouTube Ads, Pinterest Ads, TikTok Ads, Active Campaign, HubSpot, Google Tag Manager, Google Analytics managing $100k monthly budgets per project
- Capable of setting up tracking pixels, custom events, and complex tags for tracking purposes
- A team player who’s highly motivated, ambitious and solutions-oriented
- A driven and proactive professional with a keen desire to learn, read books and constantly improve marketing skills
- Experience with web builders including Wordpress and Shopify
- The ability to manage digital campaigns and optimize towards ROAS metrics
- Willingness to constantly A/B test, iterate, and optimize campaigns and funnels
COMPENSATION, PERKS & BENEFITS
- Competitive salary
- Corporate benefits and health spending account
- Remote working position
- Working with established online businesses
- Quarterly training and development courses
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