Marketing and Digital Content Specialist

3 weeks ago

Toronto, Canada Xtalks Full time

Company Overview:

Xtalks.com, a division of Honeycomb Worldwide Inc., is a pioneering media enterprise

renowned for producing and marketing high-quality webinars and media in the global

sectors of life sciences, healthcare, medical devices, and food industries.


About the Role:

We are currently looking for a dedicated B2B Marketing and Digital Content Specialist

who will be responsible for our social media channels, PPC advertising, graphic design

and content creation. If you are a seasoned marketing professional with a strong

understanding of the life sciences or healthcare sectors, we encourage you to apply.


Key Responsibilities:

This position demands a comprehensive range of marketing expertise. The selected

candidate will serve as a pivotal link between the marketing, production, and sales

departments, coordinating and executing an extensive array of marketing campaigns for

Honeycomb Worldwide Inc. Implementing multi-platform B2B campaigns in alignment

with our strategies to elevate Xtalks’ profile within the life science, medical device,

healthcare, and food industry markets and drive lead generation. Campaigns include

responsibilities to:


• Co-Plan, manage, and execute PPC campaigns across Linkedin and various

advertising platforms.

• Oversee and manage our social media channels including LinkedIn, Facebook, X,

and Youtube to enhance engagement and grow our online community.

• Produce compelling, well-researched content focused on marketing topics

disseminated through primarily blog posts, video content (with assistance from

our media team), and other content streams.

• Create Engaging Visual Graphic Designs to compliment the written or video

assets on Xtalks.com, as well as standalone assets such as brochures, social media

cards, printable assets etc.

• Refining lead gathering and conversion methods to enhance the effectiveness of

our customer acquisition, onboarding and retention processes.

• Evaluate and fine-tune marketing outcomes: Regularly track performance metrics

to assess the success of marketing initiatives. Utilize analytics instruments and

data-informed findings to pinpoint areas for enhancement.

• Stay updated on the newest industry trends, technological advancements, and

best practices, while actively proposing fresh and inventive marketing approaches

for continual improvement.


Qualifications and Experience:

• Bachelor’s degree in marketing, communications, or business administration with

a background in life science is a strong asset. Alternatively, a Bachelor's degree in

life science with a background in marketing and communications.

• 2-5 years of experience in B2B marketing, preferably in the life sciences,

healthcare, or biotechnology sectors.

• In-depth knowledge of PPC advertising platforms, using primarily Linkedin and

other advertising platforms.

• Proven experience in creating high-quality written content with SEO optimization.

Experience using keyword optimization and other SEO tools an asset.

• In-depth experience using Google Analytics or other web analytics tools.

• Exceptional project management and organizational skills.


Personal Skills:

• A self-starter who is detail-oriented with a knack for meeting deadlines.

• Ambitious with a strong ability to work autonomously and as part of a team.


The successful candidate will need to work in-office based at our Bay Street offices in

the heart of Toronto’s bustling Yorkville, just a few steps from Bay/Bloor subway station.


Honeycomb (Xtalks) welcomes and encourages applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the

selection process.

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