Digital Marketing Specialist

2 weeks ago

Toronto, Canada Baycrest Full time

**Baycrest** Foundation has an opportunity for a

**DIGITAL MARKETING SPECIALIST**

**Position Type**: Permanent Full-Time**:
**Shift Type**: Day (minimum 3 days onsite)

**Bi-Weekly Hours**: 70 Hours**:
**Hours of Work**: 7 hrs/shift

**Posting Number**: 7474**:
**Union**: Non-Union

**Date Posted**: January 22, 2024**:
**Job Summary**:
The Baycrest Foundation Marketing and Communications department is responsible for developing and executing communications strategies for a wide range of internal and external audiences that support Baycrest Foundations fundraising initiatives and programs, plus its signature peer-to-peer events including The Bike for Brain Health and The Baycrest Pro-Am. The team manages Baycrest’s brands, and works with senior executives to enhance the public perception of Baycrest Foundations and as supporting world-leading aging brain health care, research, innovation and education. The team oversees all aspects of the organization’s brand, both internally and externally.

**Responsibilities include but are not limited to**:

- Develops content and marketing strategies on behalf of Baycrest Foundation to grow awareness of it's fundraising initiatives.
- Collaborates with internal stakeholders to plan digital campaigns and social media promotion, including identifying target audiences, creating content (copy and creative), budget allocation, optimization, measurement and analysis.
- Contributes to social media and digital ad plans and leads execution of the campaigns.
- Initiates partnerships with internal stakeholders to develop organic social media content, including identifying target audiences, creating stories, establishing measurable goals and providing regular reporting.
- Works with external vendors to execute paid digital campaigns and report metrics.
- Leads the development of social media campaigns from inception to final reports, including ongoing maintenance and regular optimization.
- Performs daily monitoring, budget management, tracking performance, content creation, execution and optimization across Baycrest Foundation’s social media platforms (i.e. Facebook, LinkedIn, Instagram, YouTube and others).
- Drives the creation and management of a content calendar for social media channels.
- Works with the Director, Marketing to report, analyze and measure effectiveness of all earned, paid and owned media initiatives.
- Ensures content is current and relevant.
- Flags potential issues and/or troubleshoot or escalate issues related to social media.
- Monitors digital media trends, including use and implementation of AI tools, and provides regular updates on emerging coverage/issues/trends.
- Pulls and analyzes data from Google Analytics (GA4) and other Webmaster tools related to analyzing digital marketing channels.
- Reports on analytics and results, media mentions and analysis.
- Creates monthly reports on media coverage and analytics. (i.e. MRP data).

**Qualifications include but are not limited to**:

- Diploma or degree in Digital Marketing, Digital Media or related field
- Minimum four (4) years of digital and social media marketing experience
- Experience analyzing and reporting social media and digital marketing metrics with latest analytics software, especially GA4 custom reporting.
- Advanced experience with social media content creation and management (Twitter/X, Facebook, Instagram, YouTube, LinkedIn)
- Experience in running paid social media campaigns and GoogleAds.
- Experience managing the customer journey from top-of-funnel through to conversion.
- Experience with the Adobe Suite (Photoshop, Illustrator, InDesign)
- Experience in latest digital content creation platforms such as Canva, plus ChatGPT, Copilot.
- Previous experience in a fundraising and/or healthcare environment is preferred
- Experience with photography / videography / short video editing.
- Experience using animation programs is an asset.
- Expertise in MS Office including Word, Excel, and Outlook
- Maintains confidentiality/privacy of information where appropriate
- Pure team player/collaborator, well-organized and detail oriented

**Additional Benefits**:

- Competitive salary and vacation
- Enrolment in Extended Health and Dental Benefit Plan
- Enrolment in the Healthcare of Ontario Pension Plan (“HOOPP”)
- Access to 24/7 Employee Assistance Program
- Please note that Baycrest has implemented mandatory vaccination for all employees. It is a condition of employment that new employees provide proof that they are fully vaccinated against COVID-19 prior to the start date of employment. This means that all new employees must have received all required doses of a COVID-19 vaccine approved by Health Canada at least 14 days prior to their start date. In addition, it is a condition of employment that all new hires obtain and submit proof of all booster vaccines as approved and recommended by Health Canada._
- Remarkable people of Baycrest Health Sciences
- are changing the future of brain h

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