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Growth Marketing Manager
3 months ago
The Manager, Enterprise Growth Marketing, Media is responsible for contributing to the Digital Marketing team’s success by leveraging multiple digital channels and buying platform capabilities. The incumbent will be responsible for the development and execution of holistic paid media programs, including social, search and display to drive unit sales, revenue and growth. This role is ideal for someone who views experiences holistically through a customer-centric lens, is data-driven and digitally savvy, loves balancing multiple stakeholders, and can switch quickly from strategic thinking to tactical execution to drive exceptional business results.
Candidate Value Proposition:
The Associate Manager, Enterprise Growth Marketing, Media will have the opportunity to leverage multiple digital channels to drive business results.
Typical Day in Role:
1. Be the Paid Media Champion
• Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels, specifically social, search and display.
• Tie paid acquisition efforts into overall holistic omni-channel strategy.
• Stay up to date with digital advertising industry, best practices and capabilities.
• Make recommendations on new ideas and testing opportunities.
• Identify trends, training and coaching opportunities for the team to improve their digital buying skills.
2. Campaign Management
• Lead the development of Paid Media Acquisition strategy across all digital channels to drive unit sales.
• Contribute to overall squad efforts to achieve forecasted sales and revenue goals.
• Execute paid media strategy in platform, track budgets and optimize for performance.
• Manage ad copy creation and ad approvals across all channels.
3. Collaboration
• Partner with customer journey managers, content specialists, SEO specialists and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance.
• Work with business line partners and squad team members to achieve business objectives.
• Partner with Analytics team to develop dashboard and verify data.
Candidate Requirements/Must Have Skills:
1) 5-8 years of industry and / or relevant work experience in Full funnel and performance marketing (previous roles in Acquisition and Performance Marketing roles). The manager is looking for someone more executional.
2) Hands-on working experience with marketing channels, technology, and analytics such as
o Google Ads Manager
o Facebook Ads Manager
o Google Display & Video 360 (DV360)
o Google Campaign Manager 360 (DCM)
o Search Ads 360
o Google Looker Studio (formerly Data Studio)
o Microsoft Power BI
o Pinterest Ads Manager
