Sr. Product Marketing Manager-AI

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation. YOUR IMPACT As a Senior Product Marketing Manager focused on AI technologies , you’ll be at the center of how OpenText tells its AI story. You’ll translate complex innovations into customer‑first narratives , drive compelling go‑to‑market programs, and help position OpenText as the trusted partner for enterprises navigating generative and conversational AI and the new era of agentic AI and automation . This is a high‑impact role that blends storytelling, competitive positioning, and GTM leadership. Think market strategist meets customer advocate meets enablement catalyst . What The Role Offers Messaging & Positioning Develop differentiated messaging and value propositions for OpenText AI‑based products and technologies Turn customer insights and competitive analysis into crisp positioning frameworks Build content that resonates with executives, practitioners, and industry analysts Go‑to‑Market Leadership Partner with Product, Sales, and Demand Generation to launch new AI capabilities Create sales plays, assets, and campaigns that drive adoption and pipeline impact Support pricing, packaging, and market segmentation strategies for AI offerings Storytelling & Content Craft outcome‑driven narratives, use cases, and scenario libraries Develop customer‑facing content: web copy, solution briefs, presentations, blogs Arm analysts, influencers, and the field with compelling AI stories Field & Customer Engagement Build enablement materials: pitch decks, battlecards, demo scripts Support customer references and proof points to showcase business value Map AI capabilities to customer journeys and adoption content What You Need To Succeed 7–10+ years in product marketing, GTM, or related roles; at least 3+ in AI, ML, or intelligent automation Strong storytelling ability—translating complex tech into business outcomes Experience in enterprise B2B software with proven GTM launch success Solid grasp of AI trends (GenAI, agentic AI, automation, information management) Executive presence with strong communication and presentation skills Collaborative, customer‑obsessed, and comfortable driving cross‑functional alignment Experience in regulated or highly technical industries (healthcare, financial services, government) Familiarity with tools like Salesforce, PowerBI, or similar enablement platforms Background in analyst relations or thought leadership for AI markets OpenText Commitment to Inclusion & Diversity OpenText’s efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace. Seniority level : Mid‑Senior level Employment type : Full‑time Job function : Marketing and Sales #J-18808-Ljbffr