Senior Product Marketing Manager, Industrial IoT

Senior Product Marketing Manager, Industrial IoT & Reliability Software MultiSensor AI is a multi-sensor reliability platform for early threat detection and predictive maintenance in industrial environments, helping enterprises detect risk earlier, act faster, and scale across sites without rebuilding their stack. This role owns how our story is told, how our packaged solutions are brought to market, and how Product, Sales, Marketing, and our Reliability SMEs execute in lockstep. The Senior Product Marketing Manager will lead go-to-market strategy, positioning, and commercialization for MultiSensor AI’s enterprise solutions across key industrial use cases and verticals. This person is both a strategic leader and a hands-on builder, comfortable defining category narrative, driving campaigns and content, and enabling sales in complex, multi-stakeholder deals. Responsibilities Lead the go-to-market strategy for MultiSensor AI’s packaged solutions across priority use cases within selected industries Own external positioning, messaging, and narrative for our reliability software platform and use cases, ensuring consistency across website, campaigns, sales decks, webinars, partners, and analyst/PR engagements Define ideal customer profiles, buying groups, and use-case framing that reflect how enterprise reliability, maintenance, and operations teams talk about their assets and problems Partner with the Product Owner to define what is safe to market and sell, including boundaries on claims, GTM readiness gates, and inclusion/exclusion for each solution and PoV kit Act as the primary source of truth for sales and marketing enablement on product value: interactive demos, playbooks, one-pagers, discovery guides, competitive battlecards, ROI narratives, and PoV/expansion motion assets Lead launch planning and execution for new solutions, features, and use cases, orchestrating cross-channel campaigns that drive awareness, pipeline, and product adoption Run ongoing market, customer, and competitive analysis across predictive maintenance, industrial IoT, and reliability platforms to refine positioning and influence roadmap priorities Translate SME and field intelligence from reliability leaders and GTM teams to inform campaigns, PoV kits, sales motions, and expansion plays Demand generation, campaigns, and content Own campaign strategy by defining target segments, offers, and messaging for ABM, webinars, promotions, and expansion plays, then turning this into clear briefs and calendars Lead development of campaign and funnel content (pillar pages, blogs, guides, webinars, emails, ads, landing pages, and sales follow-up templates) that align with the buyer journey Act as de facto demand generation and content strategy lead in the absence of an in-house demand gen manager, scoping work and managing external agencies/contractors for copy, design, operations, and media activation Partner closely with Sales to ensure product campaigns map to account plans, opportunity stages, and expansion plays, and that follow-up sequences and enablement are in place before launch Use funnel and campaign performance data to refine messaging, offers, and channel mix, and to prioritize where to invest for pipeline and ARR impact Customer marketing, PR, and advocacy Partner with our PR agency to turn flagship deployments, proof of value outcomes, and platform milestones into stories, thought-leadership angles, and speaking opportunities that reinforce our reliability authority Work with Sales, and our reliability SMEs to identify and nurture “customer mavens” - high-value advocates who are willing to participate in case studies, testimonials, awards, reference calls, and events Build a lightweight, scalable customer advocacy motion (advocate pipeline, reference pool, reviews program, spotlight content) that feeds PR, demand gen, and sales enablement with fresh proof points Manage review-site presence (e.g., G2, industry guides) by packaging customer results and narratives into assets that strengthen category position and trust How you’ll work with others Product : Act as the primary GTM counterpart to the Product Manager on commercial readiness, packaging, and narrative. SMEs : Partner closely with the Reliability Thought Leadership Lead and other subject matter experts to ground all messaging, content, and campaigns in real reliability outcomes and field truth. Sales : Collaborate with Sales leadership and AEs on account planning, deal strategy, and expansion motions, including building deal-level playbooks and high-impact enablement. Marketing : Coordinate with executive marketing leadership on the GTM plan across thought leadership, events, partners, ABM, and credibility programs R&D : Align with Engineering and Operations on claim boundaries, architecture realities, and deployment constraints, ensuring GTM pacing matches delivery capacity Ideal experience 10+ years in product marketing for B2B enterprise software, with significant experience in industrial IoT, sensors, predictive maintenance, asset reliability, or industrial/operational software. Strong background in marketing complex technical products that combine hardware (sensors, devices) and cloud/AI software into cohesive solutions for enterprise buyers. Proven success owning GTM for packaged solutions in a SaaS or industrial context, including launches, positioning, and end-to-end enablement Demonstrated track record partnering tightly with Product Management and SMEs to define value propositions, manage claim boundaries, and keep narrative aligned with product reality Experience in account-based, enterprise sales environments with multi-stakeholder buying committees (operations, maintenance, reliability, EHS, IT, finance) Hands-on experience leading or collaborating deeply with demand generation, including campaign strategy, content development, and working with external agencies/contractors Experience supporting field sales and partners with high-quality enablement content, ROI stories, competitive tools, and customer references that move complex deals forward Skills and traits Exceptional storyteller who can turn multi-sensor data, reliability concepts, and AI capabilities into simple, compelling narratives for executives and practitioners Strategic and systems thinker able to connect category narrative, use-case messaging, campaigns, and sales execution into one coherent GTM motion Highly collaborative and influential across Product, Sales, Marketing, R&D, Operations, and SMEs; comfortable acting as the connective tissue between teams Data-driven and experimental, using funnel metrics, win/loss insights, and campaign performance to drive continuous improvement Comfortable operating in a scaling environment where GTM discipline, focus, and governance over product claims are critical to credibility and growth Compensation : Base salary of $125,000–$140,000 per year, depending on location and experience, with eligibility for company-wide performance bonus and equity programs, plus standard benefits. If you are a senior product marketer who wants to define how industrial enterprises understand multi-sensor reliability and you thrive at the intersection of product, GTM, and SME expertise, we’d love to talk. Seniority level Mid-Senior level Employment type Full-time Industries Software Development Referrals increase your chances of interviewing at MultiSensor AI by 2x Get notified about new Senior Product Marketing Manager jobs in Ontario, Canada . We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr