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Senior Data Analyst, Acquisition Targeting
1 month ago
Senior Data Analyst, Acquisition Targeting Referred applicants should not apply directly to this role. All referred applicants must first be submitted through Workday by a current Loblaw Colleague. Location: 500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9 When you hire great people, great things can happen. PC Financial offers unprecedented value to Canadians through payment products. We’re a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more. Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey. As a Senior Data Analyst on the Acquisition Targeting team, you will be instrumental in leveraging data, advanced analytics, and modeling to drive critical business outcomes. You will provide key insights that inform customer acquisition strategies for banking products, optimize channel performance and profitability, and contribute to effective credit risk management for our credit card portfolio. This role requires a blend of technical expertise, strategic thinking, and strong communication skills to translate complex data into actionable recommendations across various functional teams. What You Will Do Leverage data from diverse datasets to generate actionable insights, driving strategic recommendations for customer acquisition, channel optimization, and overall business performance. Lead day‑to‑day campaign operations for the bank’s proprietary acquisition channels to drive customer growth and profitability. Develop, monitor, and refine acquisition strategies across various channels, utilizing advanced analytics, modeling, and statistical testing (e.g., A/B, multi‑variate) to optimize profit. Conduct in‑depth analyses of marketing campaigns, customer journeys, and credit risk strategies, identifying opportunities for revenue growth and cost reduction. Design, develop, and present comprehensive reporting (daily, weekly, monthly, quarterly) and automated dashboards (e.g., Tableau, Looker) to monitor key performance indicators and track financial/operational controls. Collaborate cross‑functionally with marketing, product, sales, and media teams to define analytical requirements, implement end‑to‑end campaign tracking, and deliver customer‑focused solutions. Continuously improve and automate data extraction, analysis, and reporting processes to enhance efficiency and accuracy. Translate complex analytical findings into clear, concise, and compelling narratives for both technical and non‑technical stakeholders, fostering data‑driven decision‑making. What You Bring Minimum of 3‑5 years of progressive experience in data analysis, sales and marketing analytics, financial modeling, or data mining, with a strong focus on extracting actionable insights from large datasets. Experience in digital banking, marketing, or credit risk is a significant asset. Post‑Secondary education or equivalent experience in a quantitative field such as Statistics, Mathematics, Computer Science/Engineering, Operations Research, Economics, or Business Administration, coupled with a solid understanding of data analytics principles. Technical Proficiency Expert in SQL for querying large, complex datasets (BigQuery Standard SQL is a plus). Demonstrated experience with statistical software (e.g., SAS, R, Python) and/or programming/scripting languages. Hands‑on experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and media platforms (e.g., Google Marketing Platforms, Facebook). Proficiency in developing reports and interactive dashboards using BI tools (e.g., Tableau, Looker). Strong understanding of database structures and schemas. Advanced MS Office skills (Excel, PowerPoint). Analytical & Strategic Acumen Exceptional analytical, problem‑solving, and critical thinking skills with the ability to synthesize complex information into clear, actionable recommendations. Solid understanding of digital marketing and eCommerce best practices. Communication & Collaboration Proven ability to communicate complex analytical findings and strategic insights effectively, both verbally and in written presentations, to diverse technical and non‑technical audiences. Strong organizational skills and attention to detail, ensuring accuracy and quality in all deliverables. Execution & Adaptability Ability to manage multiple complex projects, prioritize effectively, and deliver high‑quality results in a dynamic, fast‑paced environment. Demonstrated personal accountability and a results‑oriented approach. Number of Openings 1 EEO & Diversity Statement PC Financial recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us. How to Apply Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application. #J-18808-Ljbffr
