Creative Marketing Lead

1 week ago


Burnaby, Canada Forge Labs Inc. Full time

Are you a creative marketing professional ready to lead and innovate? Forge Labs, Western Canada's largest provider of industrial-grade 3D printing solutions, is looking for a Creative Marketing Lead to spearhead our marketing efforts and help us reach new heights. This multifaceted role combines strategic planning, content creation, digital expertise, and leadership to drive brand visibility and market growth. Your Responsibilities Strategic Marketing Leadership Develop and implement comprehensive marketing plans to enhance brand visibility and market reach. Manage digital marketing campaigns across email, social media, SEO, and online advertising platforms. Collaborate with cross-functional teams, including software developers, to ensure alignment on initiatives. Content Creation & Design Utilize Adobe Creative Suite to design visually compelling marketing materials that resonate with target audiences. Lead the creation of marketing content, including blog posts, case studies, video scripts, infographics, and more. Work closely with our team to ensure all materials align with Forge Labs' brand ethos and values. Analyze user behavior on our e-commerce platform to identify areas for improvement and boost conversion rates. Monitor and analyze campaign performance using Google Analytics and other tools to refine marketing strategies. Website Management & SEO Manage and update content on our WordPress site to keep it fresh and engaging. Drive organic traffic through a strong understanding of SEO principles and best practices. Optimize web pages for search engine visibility and user experience. Requirements Required Skills Experience: Proven track record in a marketing role, ideally with experience in e-commerce environments. Design Expertise: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create high-quality visual materials. Leadership: Strong organizational and project management skills, with experience leading cross-functional initiatives. Preferred Skills Creativity: A knack for storytelling, designing compelling content, and innovating in marketing strategies. Adaptability: Ability to thrive in a fast-paced environment, think on your feet, and take on new challenges. #J-18808-Ljbffr



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