Creative Marketing Lead

**Creative Marketing Lead**
**Location**: Burnaby, BC
**Position Type**: Full-time

Are you a creative marketing professional ready to lead and innovate? Forge Labs, Western Canada’s largest provider of industrial-grade 3D printing solutions, is looking for a **Creative Marketing Lead** to spearhead our marketing efforts and help us reach new heights. This multifaceted role combines strategic planning, content creation, digital expertise, and leadership to drive brand visibility and market growth.

**About Forge Labs**

At Forge Labs, we’re breaking new ground in 3D printing. With the largest and most diverse arsenal of industrial-grade printers in Western Canada, we collaborate with world-class clients from engineers to architects, delivering high-quality solutions for complex and challenging projects.

We pride ourselves on tackling ambitious designs under tight deadlines while providing personalized service. Our team is made up of intelligent, dedicated professionals who think on their feet, adapt to challenges, and excel beyond expectations. If you’re looking to make a real impact in a fast-paced environment, Forge Labs is the place for you.

**Your Responsibilities**:
**Strategic Marketing Leadership**
- Develop and implement comprehensive marketing plans to enhance brand visibility and market reach.
- Collaborate with cross-functional teams, including software developers, to ensure alignment on initiatives.

**Content Creation & Design**
- Utilize Adobe Creative Suite to design visually compelling marketing materials that resonate with target audiences.
- Lead the creation of marketing content, including blog posts, case studies, video scripts, infographics, and more.
- Work closely with our team to ensure all materials align with Forge Labs' brand ethos and values.

**UI/UX Ownership of Our Manufacturing Platform**

Forge Labs' custom-built manufacturing platform is at the core of our digital operations. As the Creative Marketing Director, you will play a critical role in shaping the user experience and visual interface of this platform.
- Lead the UI/UX direction for our quoting, ordering, and customer engagement workflows, ensuring a seamless and intuitive user journey.
- Collaborate closely with our software developers to implement wireframes, design systems, and UX improvements (working knowledge of Figma, JavaScript, and React is an asset).
- Conduct regular user feedback sessions and usability tests to iterate on designs and enhance functionality.
- Ensure all digital touchpoints reflect Forge Labs' brand identity and deliver a professional, high-conversion experience for customers.
- Bring a design-forward mindset to how customers interact with our tools—from onboarding to repeat ordering—to optimize clarity, trust, and engagement.

**E-Commerce Optimization & Analytics**
- Analyze user behavior on our e-commerce platform to identify areas for improvement and boost conversion rates.
- Collaborate with the software development team to implement strategies (basic understanding of JavaScript and React JS is a plus).
- Monitor and analyze campaign performance using Google Analytics and other tools to refine marketing strategies.

**Website Management & SEO**
- Manage and update content on our WordPress site to keep it fresh and engaging.
- Drive organic traffic through a strong understanding of SEO principles and best practices.
- Optimize web pages for search engine visibility and user experience.

**What You Bring to the Table**
- **Experience**: Proven track record in a marketing role, ideally with experience in e-commerce environments.
- **Technical Skills**: Familiarity with WordPress, SEO tools, and Google Analytics; knowledge of JavaScript/React JS is a strong asset.
- **Design Expertise**: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create high-quality visual materials.
- **Leadership**: Strong organizational and project management skills, with experience leading cross-functional initiatives.
- **Creativity**: A knack for storytelling, designing compelling content, and innovating in marketing strategies.
- **Adaptability**: Ability to thrive in a fast-paced environment, think on your feet, and take on new challenges.

**Why Forge Labs?**
- **Innovation**: Work with cutting-edge technology and a diverse range of industries, from engineering to entertainment.
- **Impact**: Lead marketing initiatives that directly shape the public’s perception of Forge Labs.
- **Growth**: Be part of a dynamic, fast-growing company where your ideas and contributions matter.
- **Collaboration**: Join a talented team of problem-solvers who excel at delivering exceptional results.

**To Apply**:
Send your resume, a brief cover letter, and 2-3 samples of your work (design, writing, or multimedia). **Applications without creative portfolios will not be considered**. Let us know how your creativity and leadership skills can make an impact at Forge Labs.

Forge Labs is an equal opportuni