Junior Digital Performance Specialist
7 days ago
At OMD we are much more than just a media communications agency. We approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.
The Opportunity
We are looking for a bright, talented, and very curious individual to join our growing digital performance team. You will be part digital activation specialist, part digital analyst, and part performance manager. The ideal candidate is analytical by nature, a nerd for tech, and gets a charge out of continually improving campaign performance to maximize your client's investment.
Reporting to an experienced digital director you will work on large, complex and high-profile brands, receiving top training and mentorship with a long runway for growth.
Job Responsibilities
Digital Activation Coordination
Brief and coordinate platform activation specialists (search, social and programmatic) to ensure flawless implementation of campaigns
- Purchase direct-to-vendor digital ads (e.g. non-biddable video, audio, etc.) as necessary
- Work with planning teams to design a tagging infrastructure aligned to measurement plan
- Liaise with ad-ops technicians to implement tags
Coordinate trafficking of all digital ad materials
Performance Management
Oversee and inspire continual KPI improvements toward a business goal
Make data-informed investment optimization decisions across platforms
Analytics
Provide regular campaign performance reports on a pre-determined cadence including pacing, KPI trends and optimization highlights
- You are an insights miner, collaborating with account planners to share learnings of the audience, channels, ad creative and market to inform wider multi strategic and tactical planning
Technical Qualifications
- Degree, diploma, or certificate in digital marketing, data analytics or other relevant areas of study
- 6 months to 2 years experience in digital marketing, platform activation or relevant area
- Google, Meta or other platform certifications a benefit but not a requirement
- Strong analytical, communication and leadership skills
- Knowledge of industry trends and standards
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