Digital Marketing Specialist

Description
PPI company overview:
PPI (an independent subsidiary of iA Financial)
is an Insurance Marketing Organization that sits between independent advisors and insurance companies. From coast-to-coast, we provide value-added services and support such as digital tools, education, marketing, and processing, to help advisors elevate and grow their business with a socially responsible mindset.

At PPI, each day you have the opportunity to make a meaningful difference when you support our independent insurance advisors in providing financial security and peace of mind to their clients: Canadian families and businesses.

When you join PPI you will be part of a diverse, inclusive and equitable place to work that values different perspectives. You will benefit from a culture that is people-focused, inclusive and collaborative with opportunities to learn and develop your skills, develop your career and make a meaningful impact.

Our people drive our progress through innovative ideas and a commitment to excellence. We work hard and always ensure we have fun along the way.

PPI is pleased to provide employees with the flexibility of a hybrid work environment. This role is eligible for working from home up to 3 days per week.

For more information about PPI visit:

Digital Marketing Specialist
Applying a strong understanding of digital marketing best practices, a keen eye for detail, and creative versatility to enhance marketing efforts and elevate PPI's brand presence, the Digital Marketing Specialist is a key player in managing PPI's email marketing initiatives, supporting video production, and ensuring our marketing materials are polished and professional.

This is a contract position for an expected duration of 10 months.
Responsibilities:
Email Marketing

• Manage and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Develop engaging email content, including newsletters, promotional materials, and announcements.
• Ensure email deliverability and compliance with industry best practices.

Video Production Support

• Assist in the production of marketing videos, including filming, editing, and post-production.
• Contribute creative ideas for video content and storylines.
• Optimize video content for various platforms and channels.

Content Polishing and Production

• Refine and finalize PowerPoint presentations, ensuring they are visually appealing and effectively communicate key messages.
• Update and maintain our extensive library of Word/PDF documents, including brochures, white papers, and reports.
• Provide basic design support for marketing materials, including creating simple graphics and layouts.

Digital Content Support

• Assist in the creation of digital content, including social media posts and website copy.
• Collaborate with the content team to ensure consistent messaging and branding across all channels.

Job Knowledge / Work Experience:

• 3+ years of experience in a digital marketing role with a focus on email marketing and content production.
• Proven experience managing and executing email marketing campaigns.
• Experience with video production, including filming and editing.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel).
• Basic design skills and familiarity with Adobe Creative Suite (Photoshop, Illustrator) are a plus.
• Excellent attention to detail and ability to produce high-quality, polished materials.
• Strong understanding of digital marketing best practices and current trends.
• Excellent communication, collaboration, and organizational skills.
• Knowledge of the financial services industry is a plus.

The expected salary range for this position starts at $58,000 and will be commensurate with the candidate's experience and skill set.
We thank all applicants for applying, however, only those selected for an interview will be contacted. Your resume may be used for other vacancies.