Digital Marketing Specialist

Job DescriptionPPI company overview:

PPI (an independent subsidiary of iA Financial) is an Insurance Marketing Organization that sits between independent advisors and insurance companies. From coast-to-coast, we provide value-added services and support such as digital tools, education, marketing, and processing, to help advisors elevate and grow their business with a socially responsible mindset.

At PPI, each day you have the opportunity to make a meaningful difference when you support our independent insurance advisors in providing financial security and peace of mind to their clients: Canadian families and businesses.

When you join PPI you will be part of a diverse, inclusive and equitable place to work that values different perspectives. You will benefit from a culture that is people-focused, inclusive and collaborative with opportunities to learn and develop your skills, develop your career and make a meaningful impact.

Our people drive our progress through innovative ideas and a commitment to excellence. We work hard and always ensure we have fun along the way.

PPI is pleased to provide employees with the flexibility of a hybrid work environment.  This role is eligible for working from home up to 3 days per week. 

For more information about PPI visit: 

Digital Marketing Specialist

Applying a strong understanding of digital marketing best practices, a keen eye for detail, and creative versatility to enhance marketing efforts and elevate PPI's brand presence, the Digital Marketing Specialist is a key player in managing PPI's email marketing initiatives, supporting video production, and ensuring our marketing materials are polished and professional.

This is a contract position for an expected duration of 10 months.

Responsibilities:

Email Marketing

• Manage and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.

• Develop engaging email content, including newsletters, promotional materials, and announcements.

• Ensure email deliverability and compliance with industry best practices.

Written Communications

• Write and edit clear, concise, and engaging content for internal and external audiences, including advisor communications, announcements, and marketing collateral.

• Maintain consistent tone, style, and branding across all written materials.

• Collaborate with internal teams to translate complex information into reader-friendly messaging.

Design Support

• Update and refine marketing and communication materials in Adobe InDesign, Microsoft Word, and PowerPoint.

• Align deliverables to established brand standards and maintain visual consistency across platforms.

Digital Content Support

• Assist in the creation of digital content, including social media posts and website copy.

• Collaborate with the content team to ensure consistent messaging and branding across all channels.

Job Knowledge / Work Experience:

• 3+ years of experience in a digital marketing role with a focus on email marketing and content production.

• Proven experience managing and executing email marketing campaigns.

• An understanding of graphic design principles and best practices.

• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel).

• Proven ability to work in Adobe Creative Cloud apps (InDesign and Illustrator).

• Excellent attention to detail and ability to produce high-quality, polished materials.

• Strong understanding of digital marketing best practices and current trends.

• Excellent communication, collaboration, and organizational skills.

• Knowledge of the financial services industry is a plus.

The expected salary range for this position starts at $58,000 and will be commensurate with the candidate's experience and skill set.

We thank all applicants for applying, however, only those selected for an interview will be contacted.  Your resume may be used for other vacancies.

Location(s)Vancouver, British ColumbiaOther Possible Location(s)Toronto, Ontario
CompanyPPI Management Inc.Posting End Date Company Overview

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we're a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it's by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we're invested in you.

* iA Financial group includes of the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto  Our Commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.

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