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Marketing Specialist
2 weeks ago
Job Overview
We are seeking a dynamic and detail-oriented Marketing Specialist to join our team. This role is integral to developing and executing innovative marketing strategies across various digital platforms. The ideal candidate will possess a strong understanding of digital marketing channels, including e-commerce, SEO, and social media advertising, to enhance brand visibility and drive sales. The Marketing Specialist will collaborate with cross-functional teams to manage campaigns, analyze performance metrics, and optimize marketing efforts for maximum impact.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across channels such as Facebook Advertising, Google AdWords, and email marketing campaigns.
- Manage and optimize e-commerce platforms and WordPress websites, ensuring content is engaging and SEO-friendly.
- Conduct market research to identify trends, customer preferences, and competitive insights to inform marketing initiatives.
- Utilize Google Analytics and other analytics tools to monitor campaign performance, generate reports, and recommend data-driven improvements.
- Oversee product management activities including positioning, messaging, and promotional strategies for various products.
- Design visually appealing content using Adobe Creative Suite for social media, email campaigns, and website updates.
- Manage marketing budgets effectively to maximize ROI while maintaining brand consistency across all channels.
- Coordinate with sales teams to align marketing efforts with sales objectives and support lead generation activities.
- Stay updated on the latest digital marketing trends and best practices to continuously refine strategies.
Skills
- Proven experience in digital marketing, including SEO, email marketing, Facebook Advertising, and Google Analytics.
- Strong knowledge of e-commerce platforms and WordPress website management.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation.
- Familiarity with Google AdWords, HTML, and basic website coding for customization purposes.
- Excellent research skills to identify market opportunities and customer insights.
- Ability to analyze data using various tools to measure campaign effectiveness (Analytics) and optimize performance.
- Experience in product management and developing promotional strategies that align with business goals.
- Strong communication skills with the ability to collaborate effectively across teams.
- Budgeting experience for planning and executing cost-effective marketing campaigns. This position offers an exciting opportunity for a creative marketer passionate about leveraging digital channels to grow brands and engage audiences effectively.
Job Type: Full-time
Pay: $55,000.00-$78,000.00 per year
Benefits:
- Dental care
- Extended health care
- RRSP match
Work Location: In person
