Inside Sales Representative

1 week ago


Markham, Ontario, Canada Pineapple Full time

Company Description

Pineapple Financial Inc. (NYSE: PAPL) is a Canadian mortgage technology and brokerage company revolutionizing the home financing experience for brokers, lenders, and clients. Through our platform, we deliver smarter, faster, and more transparent mortgage solutions by leveraging advanced analytics and marketing automation. In 2025, Pineapple became the first publicly traded company to hold INJ, the native token of Injective, highlighting our commitment to innovation at the crossroads of traditional finance and blockchain technology.

Role Description

This is a full-time on-site role located in North York, ON and we are looking for a high-energy, motivated
Inside Sales Representative
to support our mortgage agent recruitment efforts with a starting salary range of $40-45k.

In this role, you will be the
first point of contact
for licensed mortgage agents who may be open to new opportunities. Your primary responsibility is to engage agents by phone, qualify their interest and fit, and book high-quality meetings with Pineapple's Director of Sales and leadership team.

This is not a transactional sales role. It's a
relationship-driven, consultative outreach position
focused on identifying strong agents who align with Pineapple's values, culture, and growth vision.

You will play a critical role at the top of the recruitment funnel and have a direct impact on the company's expansion across Canada.

Duties and Responsibilities:

  • Conduct high-volume outbound calls to licensed mortgage agents across Canada
  • Clearly and professionally communicate Pineapple's value proposition
  • Engage agents in meaningful conversations to assess interest, experience, and readiness
  • Qualify prospects based on production, background, and cultural alignment
  • Schedule and confirm meetings between qualified agents and the Director of Sales
  • Maintain accurate and detailed call notes, updates, and follow-ups in the CRM
  • Follow up with prospects via phone, email, and text to nurture interest
  • Consistently meet or exceed daily activity targets and monthly meeting goals (KPI's)
  • Collaborate closely with sales leadership to refine messaging and outreach strategy
  • Support additional sales and recruitment initiatives as needed

Qualifications

  • Proven experience in phone-based sales, inside sales, appointment setting, or recruitment outreach
  • Confident, professional phone presence with strong rapport-building skills
  • Excellent communication and active listening abilities
  • Comfortable handling objections and navigating professional conversations
  • Highly organized with strong follow-up discipline and attention to detail
  • Tech-savvy and comfortable working with CRM systems
  • Experience in mortgages, financial services, insurance, or real estate is a strong asset
  • Self-motivated, resilient, and goal-oriented mindset

Why Join Pineapple

  • Be part of a fast-growing, award-winning fintech mortgage brokerage
  • Work directly with senior leadership and decision-makers
  • Have a clear, measurable impact on company growth
  • Supportive, collaborative, and performance-driven team culture
  • Competitive base compensation with performance-based incentives
  • Clear growth opportunities within a scaling organization


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