Product Marketing Specialist

JOB TITLE: PRODUCT MARKETING SPECIALIST

JOB CATEGORY: MARKETING

Department/Group: MARKETING Job Code/Req#: MARKETING

Location: LANGLEY, BC Travel required: YES

COMPANY OVERVIEW:

Direct Plus Food Group is a fast-growing company specializing in sales, marketing, manufacturing, and distribution, and is a leader in the specialty food segment. Our product offerings are carefully curated through industry-leading product innovation and the continued commitment to exceptional products, brands, and service. We believe in providing our customers with products of the highest quality made by a selection of trusted brands, including Grimm's Fine Foods, McSweeney's Premium Jerky and Meat Snacks, Country Prime Meats, Audrey's Patisserie, The Butcher's Companion and Country Cravers. To learn more, please visit our website at

OBJECTIVE/PURPOSE:

The Product Marketing Specialist plays a key role in bringing products from development through launch and beyond. This role works at the intersection of product development, packaging, and go-to-market execution, collaborating closely with Marketing, Sales, Regulatory, Operations, and the R&D Commercialization Manager. The ideal candidate is detail-oriented, highly organized, and comfortable working in a fast-paced environment, with a passion for food, packaging, and consumer-facing communication. This is a hands-on role supporting a portfolio of primarily meat-based products, where collaboration, accuracy, and follow-through are essential to success.

KEY RESPONSIBILITIES:

Packaging, Label & Product Information

· Own all consumer-facing packaging elements from packaging design to print execution

· Develop and maintain brand standards and support regulatory compliance in collaboration with Brand Manager and QA

· Develop packaging messaging, claims, and product storytelling

· Manage and coordinate design agencies and final artwork approvals in collaboration with Regulatory, plants, printers, vendors, and retailers

· Support shelf impact, shopper appeal, and competitive benchmarking

Go-To-Market Strategy & Launch Execution

• Lead cross-functional alignment on go-to-market timelines, packaging readiness, and launch execution requirements

• Partner with Brand Manager, Trade Marketing, and Sales to define target audiences and consumer communication strategies

• Support the development of GTM plans (positioning, messaging, pricing, distribution considerations)

Product Development, Commercialization & Launch Support

• Coordinate updates to product documentation as projects evolve, ensuring accuracy, version control, and alignment across teams

• Partner with the R&D Commercialization Manager to ensure product requirements, packaging direction, and consumer-facing details are clearly documented and communicated to plants

• Partner with Marketing Team on the development of sell sheets, retailer decks, and product presentations for new and existing products

• Support product development activities by assisting with the creation, coordination, and maintenance of product briefs and documentation packages for plant and cross-functional use

• Support plant readiness by ensuring packaging, labelling, and product communication elements are complete and aligned before launch

• Support retail listings and distribution initiatives in collaboration with Sales and Trade Marketing

• Ensure consistency across packaging, campaigns, and sell-in materials throughout the commercialization and launch execution

Post-Launch Product Support

• Own post-launch product support (updates, changes, issue resolution)

• Serve as an escalation and coordination point for product issues and complaints

• Liaise with plants, QA and R&D on investigation

• Translate post-launch learnings into inputs that support continuous improvement initiatives

• Support Sales/Marketing with approved, compliant messaging

Product Lifecycle Support

• Provide recommendations and insights for line extensions, renovations, reformulations, and discontinuations in partnership with the Sales and R&D Commercialization Manager

• Support long-term portfolio strategy

Product Data & GS1 Ownership

• Own the accuracy and coordination of product data across internal and external platforms (Sage X3, GS1, customer systems)

• Manage and maintain product specs, imagery, samples, and GS1 imaging requirements

Additional Responsibilities

· Participate in tradeshows, workshops, and industry events as required

· Perform other related duties aligned with business objectives

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Food Science, or a related field.

• 4–6+ years of experience in product marketing, brand management, or commercialization within CPG; food or protein-based categories strongly preferred

• Strong experience with label and packaging design, including artwork development, print production, and the ability to translate product attributes into effective, consumer-facing communication

• Demonstrated experience supporting product launches and renovations from concept through market introduction

• Working knowledge of labelling regulations and experience collaborating with Regulatory and QA teams to ensure compliance

• Highly detail-oriented, organized, and communicative, with strong time management skills and the ability to manage multiple priorities in a fast-paced environment.

• Comfortable working hands-on with meat-based products, including participation in sensory evaluations, tastings, and product reviews throughout the product lifecycle.

• Proficient in Microsoft Office and familiar with Adobe Creative Suite or equivalent design tools

• Willingness to travel occasionally for supplier visits, industry events, or tradeshows as required

Nice to Have:

• Experience in food manufacturing, protein-based products, or specialty foods

• Exposure to retail, food service, or club channels

• Bilingual (English/French)

Job Type: Full-time

Pay: $68,000.00-$75,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Discounted or free food
• Employee assistance program
• Employee stock purchase plan
• Extended health care
• Flexible schedule
• Life insurance
• Mileage reimbursement
• On-site gym
• On-site parking
• Paid time off
• RRSP match
• Tuition reimbursement
• Vision care
• Work from home

Work Location: In person