Senior Project Manager

Project Manager - (FT/Contract) - Toronto, ON

You'll feel great about a career with March of Dimes Canada

At March of Dimes Canada,
our collective work matters
. As a leading national charity backed by a history of more than 70 years of impact, we're dedicated to being Canada's leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide. Our collective efforts are rooted in our
Purpose, Vision,
and
Mission,
which inform how we drive all our work forward.

• Purpose
  : Champion equity. Empower ability.
• Vision:
  An inclusive, barrier-free society for people with disabilities.
• Mission:
  To be Canada's leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide.

The opportunity

The
Senior Project Manager, 2026 Brand Relaunch
will report to the Senior Director, Brand & Digital Marketing to plan, coordinate, and deliver March of Dimes Canada's most significant brand initiative to date — the internal brand reveal in May 2026 and the national public launch in October 2026.

This is a
full-time, contract role
focused exclusively on the end-to-end management of the brand relaunch. The Senior Project Manager acts as the central connector across teams, ensuring every workstream — creative, digital, communications, and stakeholder engagement — is delivered seamlessly, on time, and within scope.

The role requires exceptional organization, foresight, and resilience — balancing multiple moving parts while anticipating risks and ensuring successful delivery across both the internal and external launch phases. This person will play a pivotal role in helping MODC deliver a campaign that is accessible, inclusive, and authentically rooted in lived experience.

Key Partners:

Senior Director, Brand & Digital Marketing; Senior Managers (Brand & Digital Marketing Q1–Q4 Leads); Senior Manager, Production & Design; TBWA (Agency of Record); Digital Agency; People & Culture; Philanthropy; Programs; and Public Affairs.

Key Milestones

• May 2026:
  Internal Brand Reveal & Staff Engagement Campaign
• October 2026:
  Public National Brand Launch
• Ongoing: Partner coordination, content readiness, risk tracking, and post-launch evaluation

Responsibilities

1. Campaign Planning & Coordination

• Develop and maintain the brand workback schedule for both the internal and external phases of the 2026 brand relaunch.

• Identify interdependencies and ensure alignment between creative, digital, media, and stakeholder workstreams.

• Host and coordinate meetings, approvals, and feedback mechanisms to ensure clarity, alignment, and timely decision-making across all partners.

• Track milestones, risks, and deliverables; escalate issues proactively to the Senior Director.

2. Cross-Functional Collaboration

• Partner closely with the Senior Director and Executive Leadership Team to translate strategic priorities into detailed project plans and milestone trackers.

• Collaborate with Senior Managers (Brand & Digital Marketing and Production & Design) to synchronize creative development, storytelling, and digital execution.

• Work with internal leads across Brand & Digital Marketing, People & Culture, Programs, and Philanthropy to align timing, messaging, and deliverables.

• Partner with Public Affairs to align brand messaging with national communications strategy and prepare holding statements, FAQs, and escalation frameworks in advance of the public launch.

3. Agency & Vendor Management

• Serve as the operational liaison with TBWA, managing creative production timelines, feedback cycles, and approvals.

• Coordinate deliverables with the Digital Agency to align web, email, and paid media executions with campaign milestones.

• Lead coordination with production vendors (video, photography, events, digital) to ensure quality and consistency with MODC's brand standards.

• Support budget tracking and invoice reconciliation related to the brand relaunch.

4. Internal Readiness & Communications

• Collaborate with the Senior Director and People & Culture to manage the internal brand launch in May 2026, including communications, staff engagement, and training.

• Track readiness milestones such as brand onboarding, toolkit distribution, and internal events.

• Collect feedback from regional leads post-launch to refine future rollout processes and ensure continuous improvement.

5. External Launch Execution

• Prepare and distribute regional rollout toolkits (digital and physical) for MODC offices and community partners to support local activation of the national campaign.

• Oversee content localization and ensure regional teams maintain consistency with MODC's national brand standards.

• Support the external launch in partnership with TBWA and Public Affairs, monitoring timelines for creative, media, and stakeholder engagement.

6. Accessibility & Lived Experience Integration

• Ensure accessibility reviews are embedded throughout creative development and event planning, meeting WCAG 2.2 AA standards.

• Collaborate with MODC's Marketing Advisory Group to integrate first-person perspectives and lived experiences into campaign storytelling and validation.

• Promote a culture of inclusion, empathy, and co-creation throughout all phases of the campaign.

7. Risk, Reporting & Continuous Improvement

• Provide regular progress updates, risk logs, and milestone summaries to the Senior Director.

• Lead contingency planning and scenario mapping to ensure resilience during critical campaign phases.

• Collaborate with Public Affairs to manage communications risk and ensure timely, coordinated responses to potential media or stakeholder escalations.

• Maintain readiness protocols to ensure continuity in the event of last-minute changes or external disruptions.

• Conduct post-launch reviews to capture lessons learned and strengthen future campaign management frameworks.

Qualifications and experience

• 7 or more years of demonstrated experience managing large-scale, multi-channel brand or marketing projects, ideally within hybrid client-agency environments.
• PMP Certification required.
• Experience applying agile or iterative project-management principles.
• Proven ability to manage multiple partners and moving parts under tight timelines.
• Strong organizational, communication, and stakeholder-management skills.
• Ability to create executive level presentation decks on a short notice.
• Proficiency in project-management tools (Asana, Wrike, or similar).
• Experience with creative, digital, and media production workflows.
• Knowledge of accessibility principles and inclusive marketing practices.
• Experience in nonprofit, public, or purpose-driven sectors is preferred.

Important Details

• Hybrid work arrangement (our office is located at 99 Duncan Mill Road)

How to apply

• Please submit your cover letter and resume by
  December 14, 2025.

Questions about working at March of Dimes Canada?

Whether starting or advancing your career with us, you'll feel great knowing that you're:

• Contributing to our important mission:
  creating real change for people with disabilities
• Joining a
  leading national charity
  with a history of impact and a future full of possibility
• Enjoying
  industry-leading employment incentives and benefits
• Supported in your
  professional growth, development, and success
• Included in our
  empathetic and supportive work culture

Learn more about why we're a great employer at

For general inquiries, you can reach us at

We value the health & safety of our employees

MODC is committed to ensuring a healthy and safe work environment. We encourage all current and prospective employees to receive Covid-19 vaccinations and booster doses as recommended by Public Health. This reflects our dedication to safeguarding the health and wellbeing of our workforce.

Need accommodations? We're here to help

MODC is committed to a workforce that is reflective of the diverse populations we serve. We welcome applications from qualified individuals from all backgrounds and abilities. In accordance with accessibility and human rights legislation across Canada, MODC will provide accommodations to job applicants with disabilities and other protected needs. If you require accommodation, please notify us and we will work with you to meet your needs. We are committed to a selection process and work environment that is inclusive, equitable, accessible, and barrier-free.

Our Reconciliation, Equity, Accessibility, Diversity, and Inclusion (READI) approach

MODC is dedicated to building and advancing an inclusive and welcoming culture. It's also why we're focused on attracting, retaining, and supporting diverse people. Thanks to our progressive practices, team members of all abilities and backgrounds are encouraged to access the opportunities and supports they need to grow, thrive, and succeed. Our READI approach is rooted in our shared belief that championing equity and empowering ability starts by investing in our team members— and in our shared culture — so that we all feel included, safe, and confident at work every single day.