Customer Marketing Manager

2 weeks ago

Toronto, Ontario, Canada SysAid Full time $90,000 - $120,000 per year

SysAid is a global leader in AI-powered IT Service Management (ITSM), providing smart platforms that automate IT support and help organizations work faster and smarter. Our solutions are used by more than 5,000 organizations in over 140 countries, simplifying complex processes so IT teams can focus on what matters most.

We're on the lookout for a passionate and results-driven
Customer Marketing Manager
to take ownership of programs that make an impact across every stage of the customer lifecycle. In this role, you'll collaborate across teams to deliver initiatives that create engagement, deliver value, inspire advocacy, drive adoption, and generate measurable business results—including upsell opportunities. Using data-driven insights, you'll identify opportunities, develop strategies, and execute campaigns aligned with our global growth objectives. And because we believe that
Customers eat first
, every decision you make will put the customer at the top of your priority list

What you'll do

  • Develop and execute multi-channel marketing strategies and programs that create engagement, deliver value, and drive impact across all customer lifecycle stages within our growing customer install base.
  • Analyze data to understand customer pain points, engagement, customer experience, and product adoption and usage to identify growth opportunities and make recommendations for improvement.
  • Identify upsell and expansion opportunities and create targeted campaigns and motions to meet pipeline targets—acting as a key stakeholder in driving business growth alongside the customer revenue team
  • Segment lists based on users' behavior and engagement, and build effective conversion journeys.
  • Drive customer advocacy initiatives and lead the integration of customer stories, testimonials, and visuals across marketing channels.
  • Manage a program to drive traffic and positive reviews to third-party review sites to increase brand awareness and influence the buying process.
  • Plan and execute regular events (webinars) to deepen relationships with customers and partners and nurture leads.
  • Run ongoing A/B tests on different performance parameters and develop playbooks
  • Regular tracking and reporting on campaign performance

Qualifications:

  • Minimum of 3+ years of experience in customer marketing or related B2B marketing roles in a global SaaS or tech company.
  • Strong analytical skills with the ability to analyze data, make strategic recommendations based on customer journey and usage patterns, test, and optimize.
  • Experience with email marketing, marketing automation, and webinar programs.
  • Excellent verbal and written English communication skills with an ability to simplify messaging and tell a compelling and engaging story
  • A self-motivated, result-driven, enthusiastic, team player with great interpersonal skills
  • Proficiency in CRM tools. Advantage: Salesforce
  • Bachelor's degree in business, marketing, or related field

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