Customer Marketing Manager

1 week ago

Toronto, Ontario, Canada Options Executive Search Private Limited Full time

Customer Marketing Manager – Global SaaS Company | AI & Automation

Join a rapidly growing
global SaaS company
leading the way in
AI-powered IT and service

automation solutions
. Our platform helps organizations work smarter, automate support

functions, and simplify complex workflows—serving thousands of customers across more than

100 countries.

We're looking for a
Customer Marketing Manager
to own and execute programs that enhance

engagement, deepen customer relationships, and drive measurable business impact. In this role,

you'll build data-driven strategies across the entire customer lifecycle—boosting adoption, loyalty, and advocacy while uncovering opportunities for growth and expansion.

What You'll Do

  • Develop and execute
    multi-channel marketing programs
    that drive engagement,
  • adoption, and retention across the customer journey.
  • Analyze
    customer data and behavioral insights
    to identify trends, opportunities, and
  • potential risks.
  • Partner with revenue and success teams to
    design targeted campaigns
    that promote
  • upsell, cross-sell, and expansion opportunities.
  • Segment audiences based on usage, engagement, and value metrics to create tailored
  • communication journeys.
  • Lead
    customer advocacy initiatives
    , capturing stories, testimonials, and case studies
  • to amplify customer success.
  • Manage programs to
    enhance brand visibility
    on review platforms and industry forums.
  • Plan and execute
    customer webinars, workshops, and community events
    to
  • strengthen relationships and share product value.
  • Run ongoing
    A/B testing and performance optimization
    to improve engagement and
  • conversion rates.
  • Track and report on campaign performance, outcomes, and ROI using analytics and
  • automation tools.

What You Bring

  • 3+ years of experience in
    Customer Marketing, Lifecycle Marketing, or B2B SaaS
  • Marketing
    roles.
  • Strong analytical and data-driven mindset with the ability to turn insights into actionable
  • strategies.
  • Hands-on experience with
    marketing automation, email marketing, and webinar
  • programs
    .
  • Excellent written and verbal communication skills with the ability to craft
    clear, engaging,
  • and customer-centric messaging
    .
  • Collaborative, results-oriented, and comfortable working in a fast-paced global tech
  • environment.
  • Experience with
    CRM and automation platforms
    (Salesforce or similar tools preferred).
  • Bachelor's degree in Marketing, Business, Communications, or a related field.

Why Join Us

  • Be part of a
    global technology company
    transforming how enterprises deliver digital
  • services through AI and automation.
  • Take ownership of impactful customer programs that directly influence retention and
  • growth.
  • Work in a
    flexible hybrid environment
    that values creativity, innovation, and
  • collaboration.
  • Competitive
    compensation package
    , including performance-based incentives and
  • professional growth opportunities.
  • Join a passionate, global team where the
    customer truly comes first
    .

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