Sales Development Manager

Proudly independent, we are a Canadian, family-owned business. Coke Canada Bottling makes, distributes, merchandises, and sells the most-loved beverages Canadians enjoy. With over 6,000 diverse employees coast-to-coast, we operate in every province through 50+ sales and distribution centres, and five manufacturing facilities.

Coke Canada supplies some of Canada's favourite beverage brands, and we want to continue to be the leading beverage partner in Canada, creating a better future and delivering optimism by bringing sustainable value to our employees, customers, consumers, and communities.

Advancing a high-performing, collaborative and inclusive culture is at the core of our vision to be the World's Greatest Bottler, Built by the Best People, and we're looking for exceptional talent to help get us there.

For more information about Coke Canada Bottling and our products, visit

Role Details

• Work Location – Surrey/ New Westminster
• Shift/Hours – Monday to Friday, 9:00 AM - 5:00 PM
• The full base salary range for this position is from $58,500 - $65,000 annually. The starting base salary offered is based on market location and may vary depending on job-related knowledge, role complexity, skills, experience, and internal equity.

Coke Canada Bottling's Sales Development Managers (SDMs) are field-based sales professionals responsible for driving profitable growth across multiple channels, including grocery, mass merchandisers, convenience & gas, restaurants, bars, and food service establishments. SDMs act as the primary point of contact for customers, building strong partnerships and expanding our customer base within their assigned territory. 

Coke Canada aims to be our customers' most valued supplier, and SDMs play a critical role in achieving this by identifying opportunities, understanding our beverage portfolio, and fostering collaborative relationships.

• Successfully sell customer promotional plans, incremental displays and equipment placements that include annual Customer Marketing Agreements and align with the customer's and the Coke Canada system's business objectives and strategies.
• Evaluate outlet opportunities for new and existing Large Store customers.
• Develop a customized business plan addressing the critical needs of the customer(s).
• Work collaboratively with the merchandising Supervisors and order replenishment team to ensure that revenue and profit goals are achieved, and that appropriate inventory levels and merchandising standards are maintained at each store.
• Ensures a high level of customer service and resolves issues promptly.
• Sell in promotional programs and ensure dealer compliance.
• Execute channel and customer promotions/programs that leverage national brand strategies.
• Proactively arrange time and territory to achieve optimum face-to-face selling opportunities.
• Assess inventory levels, forecast each customer's future inventory needs based on past trends and upcoming promotional activities, placing orders on the customer's behalf to ensure shelves and displays are stocked.
• Build or modify displays, sections, end caps, racks & coolers in line with Coke Canada Bottling's standards and programs.
• Be able to lift, carry and position product (weight up to 50lbs or 22kgs) above shoulder height without assistance.

• Must be 18 years of age and legally eligible to work.
• Post-Secondary education, preferably in business related field or sufficient business experience in a similar role.
• Minimum 2 years' experience in a sales role preferable in consumer goods industry.
• Experience in direct store delivery sales and major account management an asset.
• Customer service oriented with the ability to handle multiple customer accounts.
• Strong analytical, organizational, planning, verbal and written communications skills are a must.
• Proficient using a variety of computer programs.
• Must have a personal vehicle for use during working hours.
• Must have current vehicle liability insurance.
• Valid driver's license and driving record within MVR policy guidelines.

• Join a local, family-owned business that's part of a globally recognized brand, where you can develop your capabilities, competencies, and career.
• Coke Canada has a culture of learning, and we offer several channels to support your development, including on-the-job training and a library of free courses for just-in-time learning.
• We are committed to offering a comprehensive benefits package designed to help our employees achieve their best physical, mental, financial, and overall health and well-being. This includes a competitive compensation package, access to retirement and saving programs, family and employee assistance program, paid vacation and floater days.
• We have close, local connections with the communities in which we operate across Canada. We're determined to make a positive difference in our communities; this includes opportunities for employee volunteerism.
• We're building our business responsibly and our mission is to work Toward a Better Future Together. We have a plan that outlines how we are reducing, reusing, recycling, decreasing our carbon footprint, and using water responsibly. For more information visit

Coke Canada has been recognized as one of Canada's Best Employers for Diversity, and we're committed to fostering a diverse, equitable and inclusive workplace. Together we are creating a workplace culture that values diversity, enables inclusivity and ensures everyone feels like they belong. We are aiming to ensure our diverse workforce is reflective of the communities in which we operate. Research shows that women-identifying and other marginalized individuals often hesitate to apply unless they meet 100% of the listed qualifications. If this role excites you, even if you don't check every box, we encourage you to apply. Your unique experience and perspective could be what we're looking for. Unless otherwise specified, this job post is for an existing vacancy.

Our hiring process is human-driven and does not involve AI tools for screening, assessment, or selection. For individuals requiring accommodations or support throughout the recruitment process please call or email

Important – please note

All offers of employment at Coke Canada Bottling are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some, or all, of the following: criminal clearance, employment verification, education verification and driver's abstract review. Please advise the Talent Acquisition team if you have any questions or concerns once you are contacted for further consideration.

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