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TikTok Shop Strategy

3 weeks ago

Vancouver, British Columbia, Canada Pearl West Full time

Compensation: $70,000–$90,000

Company Overview

We build consumer brands differently — with the speed and creativity of a startup and the financial firepower of private equity.
Think of us as a mini Unilever, but leaner, faster, and obsessed with performance.

We own and operate multiple brands generating $40M in revenue, each built on a 3-year scale-and-exit framework powered by a centralized engine covering growth, creative, media, product, and operations.

Our mission: Build brands that leave lasting impressions — and exit them at their peak.

This is operator-led brand building, not corporate guessing. Decisions you make this month hit the P&L next month. Our culture rewards speed, ownership, and execution — not politics.

Core Values:
Competitive Greatness
Speed to Execution
Team Empowerment
Relentless Ownership

If you thrive in high-performance environments with full autonomy, this is where you belong.

Role Overview

The TikTok Shop Strategy & Operations Manager is the strategic right hand to the Head of TikTok Shop — the internal consultant, systems architect, and execution champion behind one of our fastest-growing commerce channels.
You'll build playbooks, design workflows, optimize operational systems, and ensure the entire TikTok Shop ecosystem (across four shops) is aligned with brand and revenue goals.
This is a full-time North America position with influence across creators, community, reporting, paid amplification, and shop operations.

Key Responsibilities
  • Partner directly with the Head of TikTok Shop to set quarterly objectives, resource plans, and strategic initiatives.
  • Stay ahead of TikTok Shop updates, beta programs, and new features to identify early-mover advantages.
  • Build internal playbooks, SOPs, and repeatable systems for sourcing, onboarding, community, reporting, and creator management.
  • Ensure tactical execution aligns with shop and brand priorities across all teams.
  • Audit and optimize shop operations, including listings, logistics, messaging flows, creator onboarding, and content QC.
  • Develop performance dashboards, trackers, and operational reporting in collaboration with data teams.
  • Support campaign planning (Mega Sale Days, Flash Sales, GMV pushes).
  • Identify bottlenecks across the system and deploy fast solutions.
  • Lead cross-functional alignment between ops, paid media, community, and creators.
  • Drive experimentation frameworks across creators, messaging, content formats, and GMV Max
Key Performance Indicators (KPIs)
  • On-time execution of strategic initiatives
  • Increase in weekly/monthly GMV driven by system improvements
  • Efficiency gains from new processes and automation
  • Creator onboarding speed activation rate improvement
  • Reduction in operational errors, backlogs, and shop issue
Success Benchmarks (30–60–90 Days) 30 Days
  • Deeply understand all four shops, current strategies, team workflows, and bottlenecks.
  • Document existing processes and identify immediate improvement areas.
  • Establish weekly reporting rhythm with leadership.
60 Days
  • Roll out improved SOPs for sourcing, onboarding, community management, and messaging.
  • Launch at least one new automation or efficiency tool.
  • Align all shop operations under a unified execution framework.
90 Days
  • Produce measurable GMV lift driven by operational excellence.
  • Deploy a scalable playbook for all TikTok Shop processes.
  • Present a roadmap for next-stage improvements (tech, workflow, automation)
Required Skills & Qualifications Must-Have
  • 3–5 years of overall experience in e-commerce, social commerce, operations, or growth, with 1-2 years of experience in TikTok Shop strategy and operations.
  • Strong understanding of TikTok Shop, affiliate ecosystems, or marketplace operations
  • Proven ability to build SOPs, systems, and scalable processes
  • Analytical mindset with strong comfort in dashboards, spreadsheets, and reporting
  • Ability to operate cross-functionally and keep teams aligned
  • Fast execution speed — comfortable making decisions with imperfect information
Nice-to-Have
  • Experience in performance marketing, GMV Max, or creator-led commerce
  • Prior consulting, strategy, or operations background
  • Familiarity with Airtable, Notion, reporting tools, or automation platforms
  • Experience in a high-growth startup or direct-response environmen
Who Should Apply? YES — Ideal Candidates
  • Systems thinkers who love building order, clarity, and efficiency
  • Operators who take ownership without waiting for asks
  • Strategic minds with the ability to execute quickly
  • People who thrive on measurable impact
  • Fast learners who adapt to platform changes and industry shifts
NO — Do Not Apply If
  • You need constant direction
  • You dislike documentation, structure, or process building
  • You move slowly or overthink decisions
  • You want a passive maintenance role instead of active ownership
Why Join Us?
  • You will be the architect behind one of our fastest-growing channels
  • High autonomy, high impact, and no corporate red tape
  • Direct influence on multi-million-dollar revenue outcomes
  • Work inside a proven performance engine with elite operators
  • Opportunity to grow into a senior leadership position
Compensation & Benefits
  • $70,000–$90,000 annual salary (or equivalent consultant hourly rate)
  • Performance bonuses
  • Equity potential
  • Flexible hybrid/remote setup
  • Full access to training, resources, and growth pathway
Application Process1. Submit your resume highlighting your relevant experience.
2. Initial interview with the HR Team.
3. Technical assessment
4. Final interview with the Hiring Manager.