Paid Media Strategist

Salary Range: $95,000-$110,000 CAD + Performance Bonuses

Webserv is seeking a paid media manager responsible for creating and managing paid search, social and display campaigns. Our ideal candidate is confident reporting directly to clients with knowledge across advertising platforms like Google, Meta, YouTube, LinkedIn, Microsoft, TikTok, and others.

This paid media manager would work closely with a smaller team of 7-8+ paid media experts and design teams to implement successful strategies and campaigns for our clients. Being with a smaller team in a fast-growing company, there will be great opportunities for experience and pay upon success and client retention.

Webserv is a fast-growing company, and we're looking for top talent in the industry to further accelerate our advancement as a leading digital marketing agency.

Primary Duties

• Formulate strategies consistent with client goals
• Develop and maintain client relationships
• Build and optimize campaigns
• Ensure accurate implementation of tracking, analytics and reports
• Balance campaign budgets with data-driven insight for the most valuable conversions
• Collaborate with design teams and assist in creative implementations
• Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
• Analyze meaning behind data and communicate key findings and highlights to clients
• Collaborate directly with clients, serving as a key point of contact for strategy and performance updates.
• Foster trust and collaboration with clients and colleagues by embodying Webserv's core values.
• Build strong client relationships that result in renewals and referrals.
• Deliver clear, impactful presentations that articulate campaign outcomes and strategic recommendations.

Minimum Skill Requirements

• Expertise in Google Search Ads
• Expertise in Facebook & Instagram Advertising
• Expertise in performance forecasting
• Experience in Google Ads Editor
• Experience in Google Analytics
• Experience in client-facing settings and reports
• Experience in lead generation
• Insight on KPIs across search and social metrics
• Proficiency in Word and Excel
• Strong written and verbal communication skills

Additional Skill Preferences

• Experience with YouTube, TikTok, Pinterest, LinkedIn and other major platforms
• Experience with keyword research tools (SEMrush, Hrefs, Spyfu, etc.)
• Experience with CRMs (Hubspot, Salesforce, etc.)
• Experience with project management tools (Asana, Monday, Trello, etc.)
• Experience with Shopping, Video, Display, App & Performance Max campaign types
• Experience with Call/Lead tracking software (CallRail, CallTrackingMetrics, etc.)
• Experience with CMS platforms (Wordpress, Shopify, Hubspot, etc.)
• Experience with form, survey & quiz tools
• Basic knowledge of CSS and HTML
• Experience in Google Tag Manager
• Advanced knowledge Google Analytics setup and configurations

Benefits

• Competitive Salary: Competitive negotiable salary, with potential for bonuses tied to performance
• Generous Time Off: Unlimited PTO and paid company holidays to recharge and balance work and life
• Fully Remote: Work from anywhere with a reliable internet connection.
• Training Opportunities: Access to courses and resources to stay updated on SEO, link-building, and digital marketing trends.
• Performance-Based Bonuses: Incentives for achieving or exceeding performance targets.
• Technology Stipend or Reimbursement: Support for essential tools or equipment needed for your role.
• Virtual Team-Building Events: Regular online gatherings to connect with the team.
• Recognition for Performance: Acknowledgment for outstanding work and contributions.

We are looking for someone to work remotely or in-office at our space in Irvine. Our hours are flexible with start times from 7 am to 9 am. All we ask is for our employees to work regular 8-hour days.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.