Media Buyer Specialist

2 weeks ago

Vancouver, British Columbia, Canada Purely Optimal Full time

Overview
We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI/automation and we're on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion.

This is not just a media buying role. You'll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook/Instagram, Google, and TikTok Shop.

We're looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably. If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you.

What You'll Own
Media Buying Across Paid Social + Search

  • Plan, launch, and scale campaigns on Meta (Facebook/IG), Google, and TikTok Shop
  • Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend
  • Ruthless focus on ROAS, CAC, and LTV

Conversion Rate Optimization + Funnel Strategy

  • Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
  • Lead A/B tests across pages, hooks, CTAs, and offers
  • Turn performance data into actionable testing roadmaps

Direct Response Copywriting That Sells

  • Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions
  • Match copy angles to customer psychology and platform behavior

Funnel + Offer Creation

  • Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)
  • Coordinate landing page design, copy, and structure with internal or external designers
  • Leverage proven DR frameworks to continuously launch and test new offers

Ownership & Strategic Growth Leadership

  • Set KPIs, manage budgets, and hold yourself accountable to results
  • Collaborate closely with founders and marketing leadership
  • Build and eventually lead a small performance team as we scale

Requirements
WHAT YOU BRING
Expert in Paid Social (Meta, TikTok) and Google Ads

  • 2-5+ years of hands-on media buying with proven results
  • Experience managing 6-7 figure budgets with measurable growth outcomes

Direct Response Copywriting + CRO Mastery

  • You can write, test, and optimize ads, landing pages, and funnel copy that converts
  • Deep experience running A/B tests and optimizing every stage of the funnel

Funnel Builder with Results

  • You've built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar
  • Bonus if you've launched offers in supplements, telehealth, or consumer SaaS

Strategic + Tactical

  • You think like a CMO but execute like a performance operator
  • You don't wait for creative assets or landing pages—you build them yourself or drive the process forward

Self-Starter with High Standards

  • You thrive in fast-paced, entrepreneurial environments
  • You own your outcomes, track your metrics, and move fast

Timezone: Must be available to work in Pacific Time (PST) hours

Benefits
WHY JOIN US?
Competitive base salary + performance bonuses tied to growth

Multi-brand exposure across supplements, telehealth, AI/automation, and more

Take full ownership of campaigns, funnels, and growth strategy—no red tape

Join a fast-paced, performance-driven team that rewards results

Opportunity to grow into Head of Growth or CMO-level role as we scale

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