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Marketing Specialist
2 weeks ago
Company Description
Founded in 2005, Value Partners Investments is a Winnipeg-based investment firm that currently manages over $5.7 Billion in assets primarily through nine investment funds as well as through Value Partners Investment Counsel (VPIC) which provides discretionary investment management services to wealthy families across Canada.
Our mission is to build client wealth by investing wisely and communicating clearly. Over the past 20 years we have fulfilled that mission by creating over $2.6 Billion in investment gains for clients. This track record of success has enabled us to become one of Canada's fastest growing companies as ranked by Profit Magazine and one of Canada's fastest growing Private Investment Counsels by Investor Economics.
Job Description
Value Partners Investments (VPI) is seeking a Marketing Specialist to join our dynamic team on a 12-month contract to help cover a maternity leave. This role is ideal for a creative, organized, and proactive marketer who thrives in a fast-paced environment and is passionate about helping clients make the most of their life's work. Reporting to the Marketing Manager, the Marketing Specialist will play a key role in developing compelling marketing materials, supporting strategic initiatives, and elevating our brand presence across multiple channels.
As Marketing Specialist, you'll support a wide range of initiatives that help communicate our value to clients, and advisors, and the broader community. Your work will span content creation, event support, and strategic projects.
Responsibilities
- Develop booklets, case studies, presentations, articles, and website content that address the key concerns of high-net-worth clients
- Support advisor and client events by helping with invitations, promotional strategies, presentation materials, and contributing to the "Event-In-A-Box" initiative that makes hosting events easier
- Set up product tables at events that showcase the businesses we invest in, helping clients connect with their investment in a tangible way
- Lead marketing efforts for the Value Partners Charitable Foundation, including newsletters, articles, presentations and website updates
- Manage and grow the Value Partners LinkedIn page by developing and executing a regular posting strategy
- Monitor and analyze website traffic, email engagement, and video views, and provide recommendations to improve performance
- Collaborate with other departments to fulfill marketing needs such as presentation support and internal communications
- Assist with marketing for VP Sports & Entertainment, including newsletters, website updates and social media content
- Assist advisors with custom marketing requests including presentations, videos, event invitations, and promotional materials
- Contribute to special projects including revamping internal marketing systems and improving advisor tools
Qualifications
Education & Experience
- Bachelor's degree or diploma in Marketing, Communications, Business or a related field
- 1-3 years of experience in a marketing role, preferably within financial services or a professional services environment
- Experience with content creation
Technical Knowledge
- Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
- Experience with marketing platforms such as Constant Contact or similar
- Understanding of analytics tools (e.g. Google Analytics, LinkedIn Insights)
Skills & Abilities
- Exceptional written and verbal communication skills
- Strong organization and project management abilities
- Creative thinker with keen eye for detail and design
- Ability to work independently and collaboratively across teams
- Comfortable managing multiple priorities and deadlines
- Passion for helping clients and advisors
Additional Information
Comprehensive health, dental and vision benefits
Health & Wellness Spending Account
4% Matching RRSP allocation
Great workplace culture
