Marketing & Communications Specialist

Full-Time | In-Office / Hybrid

At Winnipeg Insurance Brokers Ltd (WIB), our
Why
is simple but powerful: Everything we do matters because it impacts the lives of others. That belief drives us every single day. We live it out by delivering a superior client experience and by taking exceptional care of our team members and clients alike.

We work hard, move fast, and have fun doing it. We're a high-energy, growth-focused insurance brokerage that believes creativity, teamwork, and strong relationships drive real results.

We're looking for a Marketing & Communications Specialist who brings enthusiasm, fresh ideas, and execution power. This role is hands-on, fast-paced, and directly connected to sales growth. You'll blend creative marketing, digital strategy, and relationship-building to increase awareness, generate leads, and support our leadership team.

If you're energized by video, trends, and marketing that actually drives business—we want to meet you.

What You'll Be Doing

Marketing, Growth & Brand

• Generate leads and improve conversion through digital marketing campaigns, including SEO, social media, email, and content marketing
• Own brand management and ensure consistency across all platforms, materials, and communications
• Create engaging, on-brand content (digital, print, video, and social)
• Use creative marketing, video, and popular online trends to increase awareness and drive sales
• Track, analyze, and report on marketing performance to continuously improve results

Communications (Internal & External)

• Own internal and external communications to ensure clear, consistent, and engaging messaging
• Create and manage the internal team member newsletter and other internal communications
• Plan, write, and distribute external newsletters and client-facing communications
• Support leadership with clear, professional messaging aligned with WIB values and strategy

Digital & Content Marketing

• Manage and optimize SEO and Google PPC campaigns to drive traffic and qualified leads
• Write, edit, and execute blogs, campaigns, and client communications
• Plan and execute email marketing campaigns using Mailchimp and other internal systems
• Manage social media strategy and execution across platforms including Instagram, Facebook, LinkedIn and X
• Maintain and update the WordPress website to keep content fresh and relevant

Leadership & Collaboration

• Collaborate closely with the CEO and senior leadership to support marketing objectives aligned with overall business strategy
• Serve as a key liaison between divisions and senior leadership to increase awareness, alignment, and sales across the organization
• Act as a primary marketing resource by gathering insights, research, and market intelligence to support leadership decision-making
• Work with third-party marketing partners as required to support campaigns and initiatives

Events, Community & Business Development

• Support and coordinate marketing and communication needs for new or relocated branches
• Plan, promote, and attend company events, trade shows, and external events in support of the organization
• Identify and support speaking, networking, and community opportunities aligned with WIB values
• Present at events as required in a professional, confident manner
• Make outbound business development calls to prospects, referral partners, and community contacts as required (outbound calls are relationship-based, high-energy, and focused on growth—not high-pressure sales)
• Follow up on leads generated through marketing campaigns, events, and partnerships

What We're Looking For

• A degree in Marketing will be given preference
• 2+ years of experience in marketing or communications (general insurance is an asset)
• Comfortable creating video content, jumping on trends, and trying new ideas
• Strong skills in digital marketing, content creation, and graphic design (Adobe / Canva)
• Experience with SEO, Google Ads (PPC), email marketing platforms (Mailchimp or similar), and social media
• Confident communicator—written, verbal, and in front of a group
• Highly organized, proactive, and able to manage multiple priorities
• Positive, high-energy, and excited to be part of a team that works hard and has fun

Why WIB

• A culture built on energy, enthusiasm, and teamwork
• Freedom to be creative and make a visible impact
• Marketing that's directly tied to sales and growth
• A collaborative team that supports each other and celebrates wins

If you're ready to bring creativity, momentum, and personality to your work—and want your marketing to actually drive results—we'd love to hear from you

Check us out at and send your resume and cover letter to We thank all who apply, but only those selected for an interview will be contacted.