Marketing Specialist

Smartrend Manufacturing Group (SMG) Inc
. is one of Manitoba's fastest-growing companies, committed to increasing safety in the school bus industry and reducing emissions in the electric vehicle charging sector through our diverse divisions. We design and develop exciting, patented, and innovative technologies that make a real and lasting impact across multiple industries.

At the heart of our success are the values that guide everything we do:

• People – our team is what makes us special
• Passion – from our hearts and minds, demonstrated through our actions
• Priority – we put the customer first, every day, in everything we do
• Partnership – with each other, our customers, and our suppliers

We provide a supportive environment where hard work, passions, and goals are recognized. Innovation and collaboration are at the heart of what we do. Share your drive and aspirations with us, and we'll ensure that your efforts open doors to new opportunities and growth.

THE POSITION
The
Marketing Specialist, Tradeshows & Admin
is a key contributor to the planning, coordination, and tracking of tradeshows and sponsorships, supporting an annual calendar with numerous events utilizing a strong focus on accuracy, organization, deadline management and proactive problem-solving. Working closely with marketing team members, sales leaders, and field representatives, the role ensures seamless tradeshow logistics, effective vendor coordination, and consistent brand representation. Additional responsibilities include managing promotional item procurement, overseeing invoicing and budget tracking, and supporting the development of marketing materials and presentations. By streamlining processes, maintaining meticulous attention to detail, and driving operational efficiency, the position enhances the overall impact and effectiveness of the marketing team.

How You Will Be Making An Impact

• Coordinate all aspects of tradeshows—from booking booth space and managing supplier contracts to handling invoicing and logistics.
• Track key details, deadlines, and cost data to ensure every tradeshow is executed with accuracy and efficiency.
• Define streamlined processes and leverage technology to enhance departmental workflow and productivity.
• Contribute to strategies that increase ROI, booth traffic, lead generation, engagement, and overall brand awareness at tradeshows and events.
• Support the annual marketing budget through accurate invoice tracking, reporting, and financial organization.
• Oversee promotional item management, including selection, design coordination, vendor communication, logistics, and inventory control.
• Maintain up-to-date inventories of all signage, displays, marketing materials, and promotional assets across on-site and off-site locations.
• Coordinate shipping and transportation needs in collaboration with internal teams and external suppliers.
• Assist in developing polished and brand-aligned PowerPoint presentations.
• Gather tradeshow feedback, produce clear performance reports, and recommend improvements for the future.
• Build strong, collaborative relationships with team members, vendors, suppliers, and partners.
• Communicate professionally and consistently while maintaining SMG's brand voice and identity.
• Support special projects as needed and contribute to broader marketing initiatives.

What Success Looks Like

• Tradeshows are executed smoothly, on time, and within budget.
• Communication is clear and consistent, keeping internal teams aligned and informed.
• Inventories of marketing and promotional assets are accurate, organized, and well-maintained.
• Vendor and supplier relationships are strong, reliable, and collaborative.
• Event reports provide clear insights that drive measurable improvements and stronger ROI.
• Workflows are streamlined through effective processes and tools that enhance efficiency.
• SMG and First Light's brand presence is strengthened through polished coordination and professional communication.
• Budgets and invoices are tracked accurately to support confident financial decisions.
• Opportunities to increase engagement, lead generation, and tradeshow impact are identified and acted on.

What Skills And Experience You Require

• Degree or diploma in Administration, Project Management, Marketing, Communications, Business, Event Planning, or a related field; equivalent experience considered.
• 3+ years of relevant experience in marketing, administration, or event planning.
• Proven ability to successfully perform all responsibilities outlined for this role.
• Strong time-management, scheduling, planning, and deadline-management capabilities.
• Exceptional organizational skills with the ability to manage multiple priorities and maintain high attention to detail.
• Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.
• Demonstrated ability to track, analyze, and report on key information and outcomes.
• Clear and professional written and verbal communication skills for internal and external stakeholders.
• Comfort with technology and a mindset focused on process improvement and efficiency.
• Self-motivated, adaptable, and effective working both independently and as part of a collaborative team.

The Benefits Of Being Part Of Our Team
We believe that a healthy, supported team is key to our success. That's why we offer a benefits package that prioritizes work-life balance, financial wellness, and overall well-being.

Our Team Members Enjoy

• Competitive salary based on experience
• Group insurance plan with health spending account
• Paid vacation
• Company-paid shutdown from Christmas to New Years
• Matching RRSP program

We would like to thank all applicants who apply, however, only those selected for an interview will be contacted.