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Digital Marketing Coordinator + Sales Strategy Student

24 hours ago

Dieppe, New Brunswick, Canada Midland Transport Full time

Job Description
DIGITAL MARKETING COORDINATOR + SALES STRATEGY STUDENT (SUMMER 2026)
Location:
Dieppe, NB

Reporting to:
Digital Creative Lead

Department Alignment:
Digital Marketing + Sales Strategy

Midland Transport is currently seeking a
Digital Marketing & Sales Strategy Coordinator (4‑month summer student)
to support both our digital marketing initiatives and our expanding sales strategy function. This hybrid role is ideal for a student who is both creatively driven and analytically minded, and who thrives in a fast‑paced, collaborative environment.

The successful candidate will be an initiative‑taker with a "can‑do" attitude, strong communication skills, and the ability to manage multiple priorities while contributing to meaningful, real‑world business projects.

What You Can Expect:

  • Receive a competitive wage
  • Gain excellent customer service experience in a professional corporate environment
  • Learn basic knowledge of the transportation industry
  • Work in a supportive, dynamic, safe, and rewarding work environment alongside other students and industry leaders
  • Free access to over 4000 Skillsoft on demand e learning courses as part of our commitment to learning and development
  • Growth and progression opportunities within Midland Transport and the larger network of the JD Irving group of companies
  • Free parking, an onsite fitness center open 24/7, and an onsite cafeteria

Responsibilities

  • Support the development and execution of Midland's content calendar across web and social platforms
  • Assist with editing, optimizing, and publishing content across digital and traditional channels while maintaining brand consistency and adherence to brand standards
  • Assist in coordinating marketing events and campaign rollouts
  • Support daily communication assignments, including drafting internal and customer‑facing content
  • Assist in gathering market, industry, and competitor insights to support sales strategy initiatives
  • Support the creation of sales‑focused presentations, playbooks, one‑pagers, and pitch materials for internal stakeholders
  • Work with the Sales Strategy team to help track and consolidate lead‑generation activity
  • Help analyze performance metrics and translate them into insights
  • Assist with updating and maintaining CRM‑adjacent data, ensuring digital‑generated leads are properly tagged or organized for handoff to the sales team
  • Support cross‑departmental communication between Digital, Sales Strategy, and Sales teams
  • Participate in brainstorming sessions related to sales enablement content, website improvements, or digital enhancements that influence the customer journey

Qualifications
The successful candidate will possess the following qualifications:

  • Enrollment in a Degree or Diploma program in Marketing, Business, Communications, Digital Media, Analytics, or related fields
  • Strong interest in sales strategy, customer insights, or commercial strategy in addition to marketing
  • Experience with graphic design tools, presentation software, and/or digital content creation is considered an asset
  • Familiarity with social media platforms, content creation workflows, and basic performance analytics
  • Ability to create clear, visually engaging presentations that support marketing and sales storytelling
  • Strong communication, organizational, and time‑management skills
  • A creative mindset with the ability to solve problems, think critically, and generate new ideas
  • Working knowledge or willingness to learn digital marketing tools, CMS platforms, web analytics, and SEO/SEM fundamentals
  • Comfort working with data (Excel, dashboards, basic reporting) and interest in learning how marketing performance supports sales outcomes

About Us
Founded in 1882, J.D. Irving, Limited (JDI) has operations in Canada and the United States and are a team of 20,000 dedicated employees. At J.D. Irving, Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive workplace, you can grow your career across our various operating divisions.

We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary, or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Worried you do not meet all the requirements? Studies have shown that many applicants apply only to job opportunities when they feel they meet 100% of the criteria. We promote an inclusive environment where everyone is appreciated, recognized, and empowered to contribute fully. If you are interested in this position but are worried you did not meet all the requirements, we would encourage you to still apply.

We appreciate your interest in our company however only those candidates selected for an interview will be contacted.

About The Team
At Midland, we're not just moving freight — we're building the next generation of transportation. We've been one of the most trusted carriers in Canada and the United States for over 55 years. We are driven by superior quality service, innovation, and a commitment to excellence. We're investing in technology to deliver measurable customer-focused solutions, and we're also committed to sustainability and growth.
Joining Midland means becoming part of a dynamic company that values safety, continuous improvement, and results. Our employees are the driving force behind our success, and we're proud to foster a workplace where talent thrives, ideas are valued, and careers are built for the long haul. Whether on the road or in a service centre or office, every Midland employee helps build lasting relationships with our customers. We're looking for motivated and skilled people who want to contribute to our high-performing team and be part of a business that is growing, evolving, and setting the standard in transportation and logistics.
Let's drive success together.