Email Marketing Coordinator

2 days ago

Montréal QC HS G, Canada Corporation Adfast Full time $50,000 - $80,000 per year

Working at Adfast means being part of a human and technological adventure that began over 40 years ago. We are a manufacturer of eco-friendly adhesives, sealants and insulating foams for sustainable building construction.

Adfast is certified as an Industry 4.0 showcase by the Ministry of Economy and Innovation, due to the interconnectedness of its multiple software, machines and highly automated production lines. True to our pioneering spirit, what sets us apart and reflects our DNA is imagination, ingenuity, boldness, innovation as well as excellence in chemical and mechanical engineering. Adfast was recognized for its overall performance and continued growth by receiving the prestigious Canada's Best Managed Companies award. Today, Adfast is a privately held company with nearly 150 employees and 10 offices.

Adfast is currently seeking a Marketing Specialist

Job Description

Under the responsibility of the Director of Sales and Marketing, the Marketing Specialist is responsible for developing, executing, and optimizing targeted email marketing campaigns using the Pardot (Salesforce) platform to generate qualified leads, build customer loyalty, and support business objectives.

Working Conditions:

Schedule: Monday through Friday, 40 hours per week, Day shift, Hours from 8:00am to 5:00pm, Hybrid (2 days in office)

Status : Permanent and full-time

Benefits: Group insurance, RRSP program

Main Tasks and Responsabilities:

  • Design and implement automated campaigns in Pardot (emails, forms, landing pages);

  • Manage segments and dynamic lists based on customer profiles, behaviors, and lifecycles;

  • Create automated workflows (nurturing, onboarding, follow-up, re-engagement);

  • Write and format marketing emails (promotional and informational);

  • Ensure content quality (A/B testing, deliverability, compliance with anti-spam laws);

  • Collaborate with the sales team to align marketing initiatives with CRM objectives;

  • Track key performance indicators: open rates, clicks, conversions, unsubscribes;

  • Monitor trends in email marketing, automation, and personalization;

  • Produce performance reports with strategic recommendations;

  • Ensure the integrity of customer data and the proper functioning of Pardot/Salesforce integrations.

Job Requirements:

  • Degree in marketing, communications, e-commerce, or a related field;

  • 1 to 3 years of experience in email marketing using an automation tool (Pardot required);

  • Pardot certification (a major asset).

Platform:

  • Proficiency in an automation tool for email marketing.

  • Basic knowledge of Salesforce CRM (navigation, integration, lead scoring).

Automation and content:

  • Creation of automated journeys, automation rules, and landing pages.

  • Basic HTML/CSS for email

  • Good understanding of deliverability practices and anti-spam laws (e.g., CAN-SPAM, Bill C-28).

Tracking and performance:

  • Dashboards in Pardot/Salesforce.

  • Google Analytics (for tracking web conversions).

  • Spreadsheets (Excel, Google Sheets) for detailed analysis.

Desired Skills:

  • Analytical mind and rigor in data tracking;

  • Ability to write clear, engaging messages tailored to each audience;

  • Organizational skills and attention to detail;

  • Customer focus and cross-functional collaboration (sales, IT, marketing);

  • Independence and technological curiosity.

Are you interested in this challenge and would you like to join the Adfast team? Send us your resume via our website

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