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Email Marketing Coordinator

2 weeks ago

SaintLaurent QC HS E, Canada Adfast Corp Full time

Working at Adfast means being part of a human and technological adventure that began over 40 years ago. We are a manufacturer of eco-friendly adhesives, sealants, and insulating foams for sustainable building construction.

We are currently looking for an Email Marketing Specialist

Job description

The Marketing Specialist is responsible for developing, executing, and optimizing targeted email marketing campaigns using the Pardot (Salesforce) platform to generate qualified leads, build customer loyalty, and support business objectives.

Schedule: Monday to Friday, 40 hours per week, Day shift, Hours from 8:00 a.m. to 5:00 p.m., Hybrid formula 2 days at the office and 3 remote

Status: Permanent and full-time

Benefits: Group insurance, RRSP program

Main duties and responsibilities:

Design and implement automated campaigns in Pardot (emails, forms, landing pages);

Manage segments and dynamic lists based on customer profiles, behaviors, and lifecycles;

Create automated workflows (nurturing, onboarding, follow-up, re-engagement);

Write and format marketing emails (promotional and informational);

Ensure content quality (A/B testing, deliverability, compliance with anti-spam laws);

Collaborate with the sales team to align marketing initiatives with CRM objectives;

Track key performance indicators: open rates, clicks, conversions, unsubscribes;

Monitor trends in email marketing, automation, and personalization;

Produce performance reports with strategic recommendations;

Ensure the integrity of customer data and the proper functioning of Pardot/Salesforce integrations.

Job requirements:

Degree in marketing, communications, e-commerce, or a related field.

2-4 years of experience in email marketing with an automation tool.

Pardot certification (a major asset).

Platform:

Proficiency in an email marketing automation tool.

Basic knowledge of Salesforce CRM (navigation, integration, lead scoring).

Automation and content

Creation of automated journeys, automation rules, and landing pages.

Basic HTML/CSS for email (an asset).

Good understanding of deliverability practices and anti-spam laws (e.g., CAN-SPAM, Bill C-28).

Tracking and performance:

Dashboards in Pardot/Salesforce.

Google Analytics (for web conversion tracking).

Spreadsheets (Excel, Google Sheets) for detailed analysis.

Required skills:

Analytical mind and rigor in data tracking;

Ability to write clear, engaging messages tailored to each audience;

Organizational skills and attention to detail;

Customer focus and cross-functional collaboration (sales, IT, marketing);

Autonomy and technological curiosity.

Benefits:

Dental insurance

Disability insurance

Supplementary health insurance

Life insurance

Vision insurance

Paid vacation

Wellness programs

On-site parking

Type d'emploi : Temps plein, Permanent

Rémunération : à partir de 50 000,00$ par an

Avantages :

  • Assurance Dentaire
  • Assurance Invalidité
  • Assurance Maladie Complémentaire
  • Assurance Vie
  • Assurance Vision
  • Congés payés
  • Programme d'Aide aux Employés
  • Régime de retraite
  • Stationnement sur place

Expérience:

  • Marketing par courriel: 2 ans (Obligatoire)

Lieu du poste : Télétravail hybride à Saint-Laurent, QC H4S 1E7