Digital Marketing Manager

Link Energy is an international energy brokerage firm providing our clients with a clear, simple and controlled way to manage their energy costs.

Founded in 2012, Link Energy has since grown to become one of the largest energy consulting and brokerage firms with more than 400,000 customers internationally. And our eyes our set to expand to Texas, USA in 2021.

Awards won by us :-

1. 6th fastest growing company in Canada (Financial Times 2021)

2. Great Place to Work 2021

3. Stigma Zero Certified Workplace

4. Growth 500 Award th Rank

5. E&Y Entrepreneur of the Year

The Performance Marketing Manager will be accountable for managing the end-to-end digital acquisition efforts for all of our business lines within the Canadian and the U.S. markets. The manager will have 1 direct reportee with the chance of growing the team as we are a rapidly growing business

The Performance Marketing Manager to oversee our acquisition marketing efforts. Reporting to the Chief Revenue Officer, this position will own our acquisition growth targets for the entire business. The position will have broad visibility across the business and will collaborate daily with peers in Brand Marketing, Sales, Analytics and IT.

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1. Manage all Display, Search (PPC), SEO, Mobile and Social acquisition channels.

2. Have a passion for innovation, as well as tenacity for owning the end-to-end customer acquisition funnel, collaborating across multiple functions and driving business results for both the short and long term.

3. Effectively partner with a broad array of cross-functional teams to drive target growth.

4. Own the overall strategy for bringing customers into our funnel.

5. Responsible for driving demand/lead generation.

6. Optimization of all sites, plus customer conversion efforts.

7. Have a deep understanding of data to drive strategic direction.

8. Demonstrate aptitude to prioritize opportunities based on impact on the business.

9. Have the ability to build, lead, empower, and inspire a team of direct reports to do the best work of their lives.

1. 10+ years overall experience in marketing with 5+ years digital marketing and management experience. Retail Energy experience is preferred.

2. Bachelor's degree in engineering, economics, mathematics or applied math or similar degrees required. MBA or equivalent preferred.

3. Experience in digital/mobile acquisition marketing in a B2B or B2C environment.

4. Proven track record in a variety of marketing disciplines experience, including digital marketing, direct marketing, acquisition, product marketing, customer management.

5. Ability to define strategies based on business goals & customer insights, lead with a hypothesis and translate them into actionable tests & implementation plans.

6. Passion for delighting customers & using customer insights to improve end-to-end experiences.

7. Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution.

8. Innovative thinker with a passion for generating new ideas, nurturing a culture of creativity, & continuing to raise the bar on business performance

Compensation – CAD 90,000 per year + annual discretionary bonus + benefits

Benefits of working with Link Energy

1. Company paid annual trip to the Caribbean every year

2. 2 weeks of vacation leaves + additional paid 2 weeks of Christmas holidays

3. 6 wellness days leaves

4. Eye and Dental insurance cover

5. Health Insurance covering prescription and paramedical practitioners

6. Life Insurance cover

7. Long Term disability plan

8. Gym Membership

9. Mental Fitness program with financial support

10. Telemedicine support

11. Educational program

12. On-site free parking

What Matters at Link Energy

1. Do The Right Thing

2. Stay Hungry Stay Humble

3. Work Hard, Play Hard

4. Together We Give Back

If you represent the values we adhere to then we would love to hear from you.

While we strive to provide an excellent candidate experience, however, please note that only shortlisted candidates will be contacted.

Link Energy is an equal opportunity employer committed to diversity, equality and inclusion.

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