Social Media Manager

Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.

The Role

We're seeking a creative social media and video production expert who lives and breathes social platforms and can produce compelling video content at lightning speed. This role combines strategic social media management with hands-on video production to build authentic community engagement and drive awareness in the private capital space. You'll need to understand how VCs and PE professionals consume content across platforms and create fresh, innovative approaches that resonate with this sophisticated audience. This role reports to the Director of Brand.

What will I be doing?

Social Media Strategy & Execution

Develop and execute comprehensive social media strategies across LinkedIn, Twitter/X, Reddit, YouTube, and emerging platforms

Build authentic community engagement and thought leadership presence within private capital circles

Create platform-specific content strategies that drive awareness, engagement, and qualified traffic

Pioneer innovative approaches to reach VCs, PE professionals, and deal teams where they naturally engage online

Own Affinity's presence across relevant Reddit communities (r/PrivateEquity, r/venturecapital, r/investing, etc.)

Video Production & Content Creation

Produce high-quality video content including thought leadership interviews, product demos, customer testimonials, and educational contentExecute rapid-turnaround video editing for social media, from initial concept to published contentCreate engaging short-form video content optimized for LinkedIn, Twitter, YouTube Shorts, and other platformsDevelop video content series that establish Affinity executives as industry thought leaders

Content Strategy & Creation

Collaborate with Product Marketing and Content Marketing to create social-first content that drives engagementTransform complex relationship intelligence concepts into compelling, accessible social media contentCreate visual content, infographics, and social media graphics that communicate value propositions clearlyDevelop content calendars that align with industry events, market trends, and business priorities

Community Management & Engagement

Monitor and respond to comments, messages, and mentions across all social platformsBuild relationships with key influencers, industry leaders, and potential customers through authentic engagementManage crisis communications and handle sensitive conversations with professionalismFoster genuine community discussions that position Affinity as an industry expert

Analytics & Performance Management

Track and report on key social media metrics including engagement, reach, traffic, and lead generationUse analytics to optimize content strategy and identify high-performing content formatsConduct A/B testing on content formats, posting times, and engagement strategiesProvide regular reporting on social media ROI and contribution to marketing objectivesHow You'll Work
Think community-first – build authentic relationships rather than pushing promotional contentMove with speed and creativity – produce high-quality video content on tight deadlinesCollaborate closely with Content Marketing, Product Marketing, and Sales teams for content alignmentStay culturally aware – understand the nuances of how different platforms and communities operateFocus on quality metrics – prioritize meaningful engagement and qualified traffic over vanity metricsQualifications

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Experience & Expertise

5-7 years of B2B social media experience with proven track record building engaged communities and driving business resultsAdvanced video production skills including shooting, editing, and post-production using professional tools (Adobe Creative Suite, Final Cut Pro, or similar)Reddit expertise with demonstrated ability to build authentic community presence and engagementB2B SaaS or fintech social media experience preferred, with understanding of longer sales cycles and complex buying decisions

Technical Skills

Professional video editing proficiency with ability to produce content from concept to completion quicklySocial media platform expertise across LinkedIn, Twitter/X, Reddit, YouTube, and emerging platformsContent creation tools including graphic design software, social media management platforms, and analytics toolsUnderstanding of social media advertising and ability to create content that performs well in paid campaigns

Creative & Strategic Abilities

Exceptional storytelling skills with ability to make complex B2B concepts engaging and accessibleVisual design sense for creating compelling graphics, thumbnails, and visual contentTrend awareness with finger on the pulse of social media trends and ability to adapt them for B2B audiences

Industry & Cultural Knowledge

Understanding of private capital markets preferred but not required – willingness to learn VC/PE terminology and culturePlatform-specific cultural fluency – especially Reddit's community guidelines, etiquette, and communication stylesB2B marketing sensibilities with ability to balance thought leadership with business objectivesCommunity building experience with track record of growing engaged, active communities

Personal Qualities

Highly creative and innovative with ability to bring fresh ideas specific to reaching VCs and PE professionalsExtremely responsive to social media trends and able to capitalize on opportunities quicklyData-driven mindset with commitment to measuring performance and optimizing based on resultsStrong communication skills with ability to represent Affinity's brand voice authentically across platformsWhy This Role Matters

You'll be the creative force behind Affinity's social media presence, building authentic relationships within the private capital community while producing compelling video content that establishes our thought leadership. Your work will directly impact how industry professionals discover and perceive Affinity, driving both brand awareness and qualified pipeline.

This is a high-impact creative role where your innovative thinking and execution skills will be visible across the industry, helping to shape how B2B SaaS companies approach community building and social engagement in specialized professional markets.

Work Location: Remote or Toronto, Canada

For those located in Toronto, for this role we're embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.

 
What you'll enjoy at Affinity:

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer an RRSP plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to succes.

A reasonable estimate of the current range is $79, $105,480.00 CAD Base.  Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.

About Affinity

With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.

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