Social Media Manager

2 days ago

Remote Canada Ada Full time
Our Role

We're seeking a creative, highly collaborative, hands-on Social Media Marketing Manager with proven experience growing and sustaining a highly engaged social audience. You have experience in the CX/customer service market, and are comfortable using AI to enhance your output, role, and career. This role is pivotal as you'll lead the design and execution of a social strategy that grows awareness, sales, and adoption of Ada's products across our global footprint.

This position reports to Ada's VP of Growth Marketing, ensuring your work is aligned with our overall GTM strategy, as well as our brand voice and market-facing POV, while partnering daily with the extended Ada team to deeply understand and promote our products.

About You
  • Proven experience leading social media and digital marketing strategy with measurable results across LinkedIn, YouTube, Instagram, and other platforms.
  • Expert storyteller with exceptional copywriting and editing skills; able to craft content that resonates with enterprise CX, Customer Service, and AI/Innovation audiences.
  • Strong understanding of the CX and AI sectors, including enterprise buyer journeys and decision-making processes.
  • Experienced collaborator across marketing, product, sales, and executive teams to ensure message consistency and strategic alignment.
  • Skilled in analytics and marketing tech and adept at using native platform insights, Salesforce, and HubSpot to drive data-informed decisions.
  • Experienced in working with creative professionals (designers, video producers) and providing clear direction aligned with brand standards.
  • Creative, resourceful, and agile while thriving in fast-paced, deadline-driven environments.
  • Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or related field. Experience in SaaS, product launches, conferences/events, or AI products is a strong asset.
Outcomes
  • Lead Ada's social media strategy and execution: Own planning, management, and delivery of multi-platform campaigns to drive awareness, engagement, and sales.
  • Create high-impact content: Develop and oversee creative storytelling that balances performance goals with Ada's mission, tailored to key enterprise audiences.
  • Drive engagement and conversion: Turn social engagement into qualified leads, nurture them through the funnel, and support customer advocacy.
  • Amplify Ada's thought leadership: Promote research, executive visibility, and product launches to strengthen brand reputation across key channels.
  • Foster employee advocacy: Encourage team members to share Ada's culture, customer wins, and growth stories.
  • Collaborate for impact: Work cross-functionally with marketing, sales, product, and people teams to align messaging and maximize ROI.
  • Measure and optimize: Track campaign performance, report on insights, and continuously refine social strategy based on data and trends.
  • Stay ahead: Monitor social platform updates and best practices to inform innovation and keep Ada's brand at the forefront.

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