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E-Commerce Manager
2 weeks ago
Our client is a prominent player in the realm of industrial tools and machinery, dedicated to serving the needs of professionals across various sectors. With a strong presence in both online and physical retail spaces, their commitment lies in delivering superior products and exceptional service to professionals and hobbyists alike.
About the Role:
We are in search of a seasoned E-commerce Manager to spearhead our client's online sales and digital marketing endeavors. The E-commerce Manager will play a pivotal role in devising and executing strategies to bolster online revenue, elevate user experience, and expand our e-commerce footprint. The ideal candidate will possess a deep understanding of premium woodworking tools and premium brands such as FESTOOL, FELDER, HAMMER, FORMAT 4, and MAYER.
Key Responsibilities:
- Attain and surpass sales targets for the e-commerce segment.
- Oversee day-to-day operations of our client's e-commerce platform, ensuring optimal user experience and driving sales on
- Identify and leverage cutting-edge technologies such as AI, SMS, chat, and Shopify and NetSuite extensions to enhance the e-commerce landscape.
- Supervise the design, development, and upkeep of the Shopify website, ensuring functionality and security.
- Ensure accurate representation of product information on the website.
- Monitor web analytics and internal data sources to assess performance metrics and identify areas for enhancement.
- Collaborate with marketing to devise and implement strategic roadmaps for traffic generation, encompassing SEO, PPC, and content marketing initiatives.
- Generate regular reports and analyses on key performance indicators, including conversion rates and ROI.
- Uphold the security and integrity of the e-commerce platform, safeguarding against cyber threats and technical glitches.
- Conduct A/B testing and other analytical techniques to optimize website performance and user experience.
- Manage online product catalog, pricing, and promotions to optimize sales and profitability.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5 years of e-commerce management experience, particularly with Shopify or similar platforms, demonstrating a track record of driving online sales and revenue growth.
- Thorough comprehension of e-commerce principles, encompassing website design, user experience, and conversion optimization.
- Proficiency in web analytics tools such as Google Analytics.
- Strong leadership and time management skills.
- Exceptional analytical and problem-solving capabilities.
- Excellent communication and interpersonal aptitude.
- Ability to thrive in a dynamic environment.
- Experience with NetSuite is advantageous.
- Familiarity with omnichannel retail operations is preferred.
- Proficiency in e-commerce platforms like Shopify, Magento, or WooCommerce.
- Knowledge of web development technologies such as HTML, CSS, and JavaScript.
- Experience with email marketing automation tools.
Working Conditions:
- Regular office hours, onsite.
- Occasional travel may be required for industry events or meetings.
Benefits:
- Competitive compensation commensurate with performance.
- Opportunity to contribute to a growing business that values your multifaceted skills.
- Exposure to diverse operational and marketing functions within a small business setting.
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