Digital Marketing Specialist

2 weeks ago

Remote, Canada GOGO Tours Full time $60,000 - $90,000 per year

Digital Marketing Analyst (WeChat & Xiaohongshu Specialist)

GoGo Tours – Richmond Hill, ON / Remote (Hong Kong or Canada)

About GoGo Tours:

GoGo Tours is a leading Canadian travel company offering curated, high-end group tours to destinations across Japan, Europe, South America, and Africa. We specialize in creating exceptional travel experiences for Chinese-speaking travelers in Canada and abroad.

We are looking for a Digital Marketing Analyst who specializes in WeChat and Xiaohongshu (RED) marketing. This role focuses on content creation, social media advertising, and campaign performance analysis to grow GoGo Tours' presence across Chinese digital platforms.

Key Responsibilities

  • Plan, execute, and analyze WeChat and Xiaohongshu ad campaigns to drive brand awareness and lead generation.
  • Create engaging travel-related content, including short posts, articles, and visual stories tailored for Chinese audiences.
  • Manage posting schedules, audience engagement, and follower growth.
  • Track key performance metrics (click-through, engagement, conversions) and prepare regular performance reports.
  • Research trending topics and optimize content based on audience insights and analytics.
  • Work closely with video editors and designers to align content with overall marketing campaigns.
  • (Big Plus): Ability to edit and cut videos for use in Xiaohongshu and WeChat campaigns (basic CapCut, Final Cut Pro, or Adobe Premiere skills).

Qualifications

  • 1–3 years of experience managing WeChat Official Accounts and Xiaohongshu brand pages.
  • Strong understanding of Chinese digital marketing, influencer (KOL) trends, and content performance metrics.
  • Excellent writing and communication skills in Chinese (Traditional or Simplified) and English.
  • Familiarity with analytics tools such as WeChat backend, Xiaohongshu insights, or third-party dashboards.
  • Passion for travel, storytelling, and connecting with Chinese-speaking travelers.
  • Experience with video editing and short-form video creation is a strong asset.

What We Offer

  • Competitive salary with potential performance bonuses.
  • Flexible work arrangement (remote or hybrid).
  • Opportunity to travel and join GoGo Tours trips for content creation.
  • Collaborative, international marketing environment.

Job Types: Part-time, Freelance

Work Location: Remote

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