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Digital Marketing Specialist

2 weeks ago

Remote, Canada Interwoven Connections Full time $55,000 - $65,000 per year

Location: Remote (Work virtually anywhere in Ontario) Occasional in-person collaborative work is required, as outlined below.

Reports to: Marketing and Communications Manager

Who We Are

Interwoven Connections is an Ontario-based not-for-profit organization that supports families and relationships formed through adoption, kinship, and customary care. Our work is rooted in lived experience, advocacy, and community. We believe that all families have a right to advocacy, support and guidance. Rooted in lived experience and advocacy, we also emphasize accessible supports for racialized, Indigenous, and 2SLGBTQIA+ communities & caregivers.

Purpose of Role

The Digital Marketing Specialist is responsible for planning, creating, and executing online campaigns and programs that grow awareness of Interwoven Connections' brand and family support programs. This role focuses on developing content for digital channels — social media, email marketing, website, and paid/organic search — to reach diverse audiences across Ontario and Canada. The Digital Marketing Specialist ensures content is inclusive, bilingual (English/French), and aligned with Interwoven Connections' mission to connect and support caregivers.

Priority will be given to candidates with connections to underserved communities, particularly those also experiencing the child welfare system, and/or those with complex health needs. This role is especially well-suited for individuals with direct lived experience in adoption, kinship, customary care, and/or family permanency.

How You'll Make an Impact

  • Develop and execute digital marketing campaigns across social media, email, and web that drive awareness, engagement, and conversions
  • Create bilingual (English/ French) digital content, including graphics, videos, blog posts, landing pages, and newsletters that tell Interwoven's story in accessible and engaging ways
  • Manage and grow social media platforms by scheduling posts, monitoring engagement, and responding to community conversations
  • Build and optimize email campaigns by segmenting lists, testing subject lines, and tracking performance to increase engagement
  • Update and maintain website content while applying SEO best practices to improve visibility and user experience
  • Track, analyze, and report on campaign metrics using tools like Google Analytics and social media insights to inform future strategies
  • Support paid media campaigns by assisting with planning, targeting, and performance monitoring to ensure effective return on investment
  • Ensure brand consistency and accessibility across all digital materials in alignment with Interwoven's mission and values
  • Collaborate with the Marketing & Communications Manager, program staff, and community members & partners to align digital efforts with organizational goals

What Makes You a Great Fit

  • 2–3 years of direct digital marketing experience (nonprofit experience is an asset). A degree or diploma in digital marketing, communications, or a related field is an asset but not required
  • Strong skills in content creation (e.g. video, infographics, presentation decks, webinars, reports etc.)
  • Experience creating content for social media, with proven ability to manage scheduling and reporting platforms (e.g., Hootsuite, Sprout Social)
  • Proficiency in SEO best practices and website optimization and management (e.g. Squarespace)
  • Experience using Google Analytics (or similar tools) to track and report on digital performance
  • Knowledge of email marketing platforms (e.g., Mailchimp) for campaign building and list management
  • Familiarity with basic design tools for content creation (e.g., Canva, Adobe Creative Suite)
  • Bilingual proficiency in English and French (written and spoken) is required; experience in translation is considered an asset
  • Knowledge of accessibility standards, inclusive design, and culturally responsive communication
  • Creative, detail-oriented, and data-driven, with the ability to manage multiple projects on tight deadlines
  • Passion for community impact and supporting diverse families and caregivers

Benefits:

  • 3 weeks paid vacation (increases to 4 weeks after 5 years of service, and 5 after 6 years), 6 personal time off days per year, and 12 statutory holidays.
  • Group benefits are available to employees working 25 hours or more per week, including Healthcare and Dental Care, after 90 days of employment.

Excited to Apply? Here's How

To be considered for this position, please submit a cover letter and your current resume. We encourage applicants to highlight their strengths and experiences in supporting diverse communities and applying anti-racist/anti-oppressive practices in their cover letter.

Submit your application online at

Our values:

We hold ourselves to a high standard in performing our mission. Our values reflect our identity and aspirations and guide our beliefs, principles, behaviours, and decisions. Interwoven Connections' values define who we are, what we stand for and how we hold ourselves and others accountable. These are our values.

Connection: We foster and support meaningful and authentic relationships. Collaboration: We build connections with individuals and communities to learn and grow together.

Community: Our shared experiences unite us while our unique perspective strengthens us.

Integrity: We act with unwavering commitment to one another.

Empowerment: We amplify the unique voices of our community through our shared belief in each other

Interwoven Connections is an equal opportunity employer.  Candidates from equity seeking groups are strongly encouraged to apply.  We prioritize hires from the communities we serve, balanced with a critical need for a diversity of marginalized experiences.

We are committed to a selection process and work environment that is inclusive and barrier free.  Accommodation will be provided at all stages of the hiring process if requested.

We thank all applicants for applying, however, only qualified candidates selected for an interview will be contacted.

Job Type: Part-time

Pay: $29.00-$31.00 per hour

Expected hours: 25 per week

Benefits:

  • Dental care
  • Employee assistance program
  • Extended health care
  • Paid time off
  • Vision care
  • Work from home

Application question(s):

  • What is your connection to adoption, fostering, kinship, customary care, or family caregiving?

We welcome applicants with lived experience. This may include your own journey, experiences within your family, or close community connections. Sharing is optional, and responses will be treated with respect and confidentiality.

Language:

  • French (required)
  • English (required)

Work Location: Remote