Social Media Strategist

2 days ago

North York ON MB P, Canada THE LASH SHOP Full time $72,000 - $108,000 per year

Social Media Strategist

Location: North York, ON (In-House)

Position Type: Full-Time

Start Date: ASAP

Please Note: This is an in-person position based in North York. Remote work is not available for this role.

About Us

We are a fast-growing beauty brand dedicated to innovation, education, and elevating industry standards. Our content reaches a global community of artists and professionals, and we're looking for a Social Media Strategist who can take our digital presence to the next level.

About the Role

We're seeking a creative, self-motivated, and highly independent Social Media Strategist to lead our content strategy, execution, and community growth across both our brand The Lash Shop and our sister brand The Brow Shop. This role requires someone who excels at storytelling, thrives under tight deadlines, and is comfortable both directing content and being on camera. You'll be responsible for both strategic planning and hands-on content creation.

Key Responsibilities

  • Develop and execute a strategic social media plan across platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
  • Plan and manage monthly content calendars aligned with brand campaigns, product launches, and education initiatives.
  • Create high-quality content—including videos, reels, tutorials, storytelling-based posts, graphics, lifestyle content, and UGC briefs.
  • Appear on camera confidently for tutorials, product education, behind-the-scenes content, and brand storytelling.
  • Analyze performance metrics and optimize strategies to increase engagement, reach, and conversions.
  • Manage and grow community engagement through comments, DMs, and proactive community-building.
  • Identify emerging trends, platform updates, and competitor strategies to keep the brand ahead.
  • Collaborate closely with marketing, education, product development, and design teams.
  • Work independently with minimal direction and take full ownership of deliverables.
  • Meet tight deadlines while maintaining consistent quality and brand voice.
  • Stay proactive—anticipating needs, proposing ideas, and taking initiative on new content opportunities.
  • Communicate clearly and professionally across all internal teams.
  • Maintain strong organizational systems for content planning, assets, and timelines.
  • Take on additional responsibilities based on evolving business needs.

Qualifications

  • 2–4+ years of experience in social media strategy, digital marketing, or content creation.
  • Strong storytelling skills and the ability to craft compelling narratives.
  • Comfortable being on camera and representing the brand in video content.
  • Proven ability to work under tight deadlines while managing multiple projects.
  • Highly proactive mindset with strong problem-solving abilities.
  • Excellent communication skills—both written and verbal.
  • Strong organization and time-management skills.
  • Experience growing social media channels with measurable results.
  • Creative direction skills and the ability to produce your own content.
  • Deep understanding of platform algorithms, best practices, and analytics tools.
  • Understanding of beauty or cosmetic industry trends (lash/brow experience is a bonus).
  • Self-motivated and able to work independently, while also collaborating effectively with a team.

Job Type: Full-time

Pay: $20.00-$30.00 per hour

Expected hours: 35 per week

Benefits:

  • Casual dress
  • On-site parking

Work Location: In person

  • Social Media Strategist, Bilingual

    2 days ago

    North York, Canada Nestle Full time

    Nestlé is the world’s largest food and beverage company. We have over 2000 brands ranging from global icons to local favourites and are present in 190 countries worldwide. In Canada, excelling means sharing our passion for our purpose of enhancing quality of life and contributing to a healthier future. It also means living up to our exemplary values which...

  • Social Media Manager and Content Creator

    1 week ago

    North York, Canada Platinum cars Inc. Full time

    **Job Summary** Platinum Automotive Group — one of Canada’s premier **luxury automotive dealerships** — is seeking a **creative, AI-savvy, and results-driven Social Media Manager** to join our marketing and e-commerce team. This is not a standard social media role — we are looking for a forward-thinking strategist who is equally passionate about the...

  • Social Media Coordinator

    6 days ago

    North York, Canada AutoFloor Inc Full time

    Job Overview: As a Social Media Coordinator at AutoFloor Inc, you'll be instrumental in bolstering our online presence and forging connections with our desired audience across various social media platforms. This role, ideal for those keen on social media marketing and sales, offers an excellent entry point to learn and thrive within our dynamic team...

  • Social Media Manager

    6 days ago

    North York, Canada Digital Pepper Inc Full time

    Job Title: Social Media Manager Company: Digital Pepper Inc Location: North York Job Overview: Digital Pepper Inc, an award-winning full-service digital agency, is seeking a talented Social Media Manager to join our dynamic team. As a leading digital agency with core competencies in digital marketing and technology solutions, we are looking for a...

  • Social Media Coordinator

    2 weeks ago

    North York, Canada Alarm Guard Security Services Inc. Full time

    **Company Description** Alarm Guard Security Services Inc a Telus trusted provider, with head office in Toronto. We have been in the business for over 18 years with a goal to provide Canadians the best security for their homes and give them peace of mind. We are specialized in providing Residential Security Services, Commercial Security services and rental...

  • Social Media Coordinator

    2 weeks ago

    North York, Canada Pinnacle Full time

    **Job Title**: Social Media Coordinator **Direct Report**: Content Manager **Location**: Toronto/Hybrid **Job Purpose**: The role of the Social Media Coordinator is to support the Content Manager and Content team in the management and production of content across all of Pinnacle’s social media platforms, including X, YouTube, Facebook, Instagram,...

  • Social Media Coordinator

    2 weeks ago

    North York, Canada WorkLink Connect Full time

    **Job Summary** **Responsibilities** - Maintaining and managing several different business accounts ranges in several different industries. - Develop, curate, and manage published content across various social media platforms including Facebook, Instagram, Twitter, and LinkedIn. - Monitor social media channels for trends, feedback, and engagement...

  • Social Media Specialist

    1 hour ago

    North York, Canada Avanessy Accounting Services Full time

    Job Summary: **Duties**: - Create engaging social media content (text, image, and video) for various platforms such as Facebook, Instagram, Twitter, and LinkedIn - Monitor social media channels for industry trends and competitor activity - Collaborate with the marketing team to develop social media campaigns that align with marketing goals - Analyze social...

  • Social Media Model

    2 weeks ago

    North York, Canada Grace Court Co Full time

    Grace Court is an up and coming streetwear brand known for its commitment to style, quality, and customer satisfaction. As we continue to expand our online presence, we are seeking a talented and dynamic Social Media Model/Content Creator to join our team. **Job Description**: Are you passionate about fashion and have a strong presence on social media...

  • Social Media Assistant

    2 weeks ago

    North York, Canada Marlasfashions.com Full time

    **Responsibilities**: **Tik Tok & Instagram Reels** - Create a lot of content for social media channels, mostly Tiktok and Instagram Reels (must know how to edit and do the edits and transitions in these social media apps) - Bring ideas for new verticals of content - Create content using Inshot, video leap, CapCut or have basic knowledge about video apps. -...