Social Media Manager and Content Creator

**Job Summary**
Platinum Automotive Group — one of Canada’s premier **luxury automotive dealerships** — is seeking a **creative, AI-savvy, and results-driven Social Media Manager** to join our marketing and e-commerce team. This is not a standard social media role — we are looking for a forward-thinking strategist who is equally passionate about the **luxury automotive lifestyle** and **cutting-edge AI technology**.

In addition to managing our dealership’s high-end brand presence, you will play a key role in growing our **e-commerce division**, which specializes in selling **premium performance parts and accessories** through our online store. You will develop and execute innovative marketing campaigns that not only promote our luxury vehicles but also **drive online sales, customer engagement, and repeat business** for our performance parts business.

This role requires a unique blend of creativity, technical expertise, and data-driven decision-making to **integrate AI into every stage of our marketing and e-commerce workflows**.

**Responsibilities**
- Develop and execute comprehensive social media strategies across Facebook, Instagram, TikTok, LinkedIn, YouTube, and other platforms, with a focus on both luxury vehicle branding and performance parts sales.
- Leverage **AI-powered marketing tools** (e.g., ChatGPT, Midjourney, Jasper, Runway, Synthesia) to automate workflows, personalize campaigns, and optimize ad targeting for maximum ROI.
- Create engaging, conversion-focused content that appeals to high-end car enthusiasts, luxury buyers, and performance parts customers.
- Implement SEO and keyword strategies to boost organic traffic to our dealership website and online store.
- Monitor industry trends, customer feedback, and competitor activity using advanced social listening and AI analytics tools.
- Manage paid advertising campaigns (Facebook Ads, Google Ads, TikTok Ads) to drive qualified leads and online sales.
- Collaborate with graphic designers and utilize Adobe Creative Suite (Photoshop, Illustrator) to produce visually striking creative assets for both dealership and e-commerce promotions.
- Capture and edit high-quality photography and video content — including **AI-enhanced visuals** — for use in marketing campaigns.
- Coordinate influencer partnerships and brand collaborations to expand reach in both luxury and performance markets.
- Oversee content calendars and ensure all messaging aligns with Platinum Automotive Group’s premium branding standards.
- Provide regular performance reports and actionable insights using Google Analytics, Meta Business Suite, and AI data platforms.

**Requirements**:

- Proven track record in social media management and digital marketing, with experience driving measurable growth in **both brand awareness and e-commerce sales**.
- Advanced proficiency with **AI tools** for marketing, content creation, ad optimization, and e-commerce automation.
- Experience in the luxury, automotive, or performance parts sector is a strong asset.
- Strong understanding of public relations, brand positioning, and customer engagement strategies.
- Proficiency in Adobe Photoshop and Illustrator; video editing skills a plus.
- Strong SEO, keyword research, and web analytics experience.
- Ability to manage multiple campaigns simultaneously while maintaining premium brand standards.
- Excellent relationship-building and cross-team collaboration skills.
- High attention to detail with exceptional proofreading and brand consistency.
- Adaptability to evolving trends, particularly in AI and e-commerce marketing

Pay: $35,000.00-$75,992.14 per year

Work Location: In person