Social Media Manager

Job Title: Social Media Manager

Company: Digital Pepper Inc

Location: North York

Job Overview:
Digital Pepper Inc, an award-winning full-service digital agency, is seeking a talented Social Media Manager to join our dynamic team. As a leading digital agency with core competencies in digital marketing and technology solutions, we are looking for a passionate individual to drive our social media presence across various platforms.

**Responsibilities**:
1. Content Creation:

- Develop and design engaging content tailored to each social media platform, ensuring consistency with the brand’s voice and style.

2. Content Editing:

- Edit and proofread all social media content, ensuring it is error-free, engaging, and adheres to brand guidelines.

3. Photography:

- Capture high-quality photographs for social media posts, campaigns, and promotions, showcasing products, events, or company culture.

4. Videography:

- Plan, shoot, and edit videos for social media, including short clips, reels, stories, and longer-form content to enhance engagement and storytelling.

6. Ad Copy Writing:

- Write compelling ad copy for social media advertisements that captures attention and drives clicks, conversions, and sales.

7. Graphic Design:

- Create visually appealing graphics for social media posts, advertisements, and campaigns using tools like Adobe Creative Suite, Canva, or other design software.

8. Social Media Strategy Development:

- Create and implement comprehensive social media strategies to increase brand awareness, engagement, and follower growth.

9. Platform Management:

- Oversee day-to-day management of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok), including posting, monitoring, and responding to comments and messages.

10. Analytics and Reporting:

- Track and analyze key performance metrics for social media campaigns, providing regular reports and insights to improve future strategies.

11. Community Engagement:

- Foster and manage relationships with followers, responding to comments, questions, and messages in a timely and professional manner.

12. Collaboration with Teams:

- Work closely with marketing, design, and sales teams to ensure cohesive messaging and branding across all channels.

13. Influencer Partnerships:

- Identify and collaborate with influencers and brand ambassadors to expand reach and credibility.

14. Campaign Management:

- Plan and execute social media campaigns, including paid advertising, contests, and special promotions, ensuring alignment with marketing objectives.

15. Trend Monitoring:

- Stay updated on the latest social media trends, tools, and best practices, and incorporate them into strategies to keep the brand current and competitive.

16. Crisis Management:

- Handle any social media crises or negative feedback professionally, mitigating damage and maintaining the brand’s reputation.

Qualifications:
Qualifications for a Social Media Manager

1. Education:

- Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field. Advanced degrees or certifications in digital marketing or social media management can be an advantage.

2. Experience:

- Proven experience (typically 2-5 years) in social media management, digital marketing, or a related field. Experience in a similar role within a digital marketing agency or related industry is preferred.

3. Skills and Competencies:

- Content Creation: Strong ability to create engaging and relevant content across various social media platforms.
- Editing: Excellent proofreading and editing skills, ensuring all content is error-free and aligns with brand guidelines.
- Photography and Videography: Proficiency in capturing and editing high-quality photos and videos.
- Graphic Design: Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar software.
- Copywriting: Strong writing skills, with the ability to craft compelling ad copy and engaging posts.
- Analytics: Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Insights, Hootsuite, Sprout Social) to measure performance and generate reports.
- SEO and SEM: Basic understanding of SEO principles and SEM campaigns to optimize social media content for search engines.

4. Technical Proficiency:

- Familiarity with social media management tools such as Hootsuite, Buffer, Sprout Social, or similar platforms.
- Understanding of web design and development is a plus.

5. Soft Skills:

- Communication: Excellent verbal and written communication skills.
- Creativity: Ability to generate creative ideas for content and campaigns.
- Problem-Solving: Strong analytical and problem-solving skills.
- Organization: Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously.
- Collaboration: Ability to work effectively within a team and collaborate with other departments.
- Adaptabi