Growth Marketing Specialist

24 hours ago

Saskatoon, Saskatchewan, Canada TrackPoint Full time $60,000 - $90,000 per year

Are you obsessed with understanding what makes customers tick? Do you love creating content that grabs attention and drives action? As our Growth Marketing Specialist, you will be the voice of our brand and the architect of our consumer growth engine. You'll have the unique opportunity to manage the entire consumer journey, from first impression to loyal subscriber.

What You'll Do:

  • Fuel Our Social Presence: Develop and execute engaging social media strategies across LinkedIn, X (Twitter), Instagram, and TikTok to build our brand, foster community, and drive user acquisition.
  • Optimize the Customer Journey: Analyze and enhance our website's content, design, and user flow to create a seamless and high-converting experience for new users.
  • Champion Our Users: Become an expert on our product and act as the first point of contact for customer support inquiries, gathering valuable feedback to inform our marketing and product strategy.
  • Drive Conversion: Experiment with new marketing channels, campaigns, and messaging to find scalable ways to attract and sign up new users.

What We're Looking For:

  • A creative and strategic thinker with a passion for digital marketing.
  • Exceptional written and verbal communication skills.
  • Familiarity with major social media platforms and an eagerness to learn new marketing tools.
  • A customer-first mindset and a desire to solve problems.
  • Currently enrolled in a university degree program (e.g., Marketing, Communications, Business, or related field) or recently graduated.

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