Officer, Digital Performance Marketing

Position Details

Position Title -
Officer, Digital Performance Marketing

Employment Type:
Permanent, Full-time (Vacant)

Reports to:
Senior Manager, Digital Marketing

Direct Reports:
None

Salary Range:
$53,000 to $55,000 annually with benefits and 3 weeks paid vacation

Work Location:
Toronto

Work Environment:
UNICEF Canada currently operates under a Fixed-Hybrid model that requires team members to attend the office at least 2 days/week (Tuesday and Wednesday).

Position Description

The Officer, Digital Performance Marketing, will play a key role in supporting the paid digital marketing campaign implementation to achieve UNICEF Canada's fundraising and advocacy objectives. Reporting to the Senior Manager, Digital Marketing, this role will provide effective project management to ensure campaigns and projects are delivered on schedule, on budget, and on brand.

Working alongside the individual giving team and other stakeholders (internal and external), the Officer will support the team in revenue generation and new donor acquisition through key digital channels, generate leads, and help drive website traffic.

Through ensuring the delivery of effective campaigns and projects, the Officer will aid UNICEF in delivering on its mission to ensure every child, everywhere can reach their full potential.

Key Accountabilities

Digital Marketing, Lead and Revenue Generation (35%)

• Implement, maintain and help manage digital ad campaigns on Search, Paid Social, Display, Video, Programmatic and other digital platforms.

• Assist with external partner communication and management, as and when required. This includes (but is not limited to) campaign asset delivery, weekly report delivery, etc.

• Update and maintain internal digital marketing platforms and documents (A/B testing sheet, audience list tracking, budget sheet etc.

• Review ads and contribute to campaign monitoring, analysis, and optimization.

• Track conversion rates, cost per conversion, return on ad spend, avg gift size on various ongoing and new digital campaigns.

• Present paid digital reports to stakeholders as and when required, showcasing subject matter expertise and conveying digital best practice.

• Stay up to date with digital marketing trends and offer knowledge and recommendations to help grow UNICEF's digital program.

Data Analysis, Reporting, and Expense Management (30%)

• Work in collaboration with internal and external stakeholders to report on digital marketing campaigns and program KPIs.

• Present findings on campaign performance, highlights, and risks, and provide actionable insight on the performance of digital campaigns and activities, and highlight areas for improvement.

• Extract data using the internal data management platform to report campaign performance and update it weekly for timed campaigns in the market

• Work with the Business Solutions Team to develop campaign tracking codes, parameters, and a custom audience list

• Tracks ongoing campaigns and maintains the spend against budgets.

• Assist with the reconciliation of digital platform invoices & billing for internal & external stakeholders.

Project Management (35%)

• Assist with project management for digital marketing campaigns and support developing project plans, i including workback schedules.

• Help coordinate internal reviews and approvals. Effectively capture and communicate feedback and share campaign resources with external partners.

• Ensure deadlines are met by scheduling and monitoring tasks, tracking timelines, proactively communicating with stakeholders, anticipating issues, and devising solutions.

• Facilitate the internal French Translation process for all digital marketing campaign materials.

• Schedules meetings and records meeting minutes, capturing key information and actions.

• Maintain and update team file structure and organize documents on SharePoint as required.

• Assist with simple graphic design requests for paid media campaigns and materials (image resizing for the web using Canva, Photoshop, etc.).

Qualifications

• A post-secondary degree, college diploma, or equivalent years' work experience in marketing or a related field.

• A minimum of two years' relevant work experience in marketing, digital marketing, advertising, communications, fundraising, or an equivalent combination of education and experience.

• Working knowledge of major ad platforms (e.g., Google Ads, Meta Ads) and campaign management tools.

• Hands-on experience in executing and optimizing digital advertising campaigns across key platforms.

• Proven organizational skills, project management skills, and attention to detail.

• Strong relationship management skills to build effective relationships with colleagues and external agency partners.

• Excellent written, verbal, and interpersonal communication skills, including the ability to develop and deliver clear and persuasive presentations.

• The ability to work effectively, independently, and as a member of a team.

• Knowledge of and an interest in the work and mission of UNICEF Canada.

• Digital agency experience (an asset).

An Employer of Choice: What We Offer

UNICEF Canada is where diverse talent & passion come together to create extraordinary impact for every child. We are committed to being an employer of choice and building a culture that is inclusive,

ambitious, compassionate, and high impact.

Members of the UNICEF Canada team have access to the following employee benefits:

A ROBUST COMPENSATION PACKAGE

✓ Extended Health/Dental benefits, Healthcare Spending Account, and Wellness Account

✓ Life, AD&D, & Long-Term disability insurance coverage

✓ Employer match contributions (5%) to a Group Pension Plan

✓ Access to parental leave top-up

A COMMITMENT TO WELLNESS

✓ Fixed-hybrid work environment to balance connection and collaboration with the work-life integration needs of our team

✓ Minimum 3 weeks of annual vacation (increases with time served) & 1 additional day per year of service (max 30)

✓ 10 paid sick days & 2 personal days

✓ 9 to 11 employee wellness days – an additional series of pre-set days off, given annually to further extend long weekends

✓ Discounted rate for a GoodLife gym membership

✓ Access to an Employee and Family Assistance Program

A CULTURE OF LEARNING & GROWTH

✓ Access to a comprehensive global learning platform with over 1600 courses, webinars & resources

✓ Internal leadership development, training, & mentorship programs that integrate Anti-Racism and diversity, equity and inclusion principles

✓ Opportunities to access both local & global stretch assignments

AN INCLUSIVE & PURPOSE-DRIVEN WORKPLACE

✓ Centrally located head office in mid-town Toronto with satellite offices in Calgary & Montreal

✓ Easily accessed by public transit and a short walk from several parking locations

✓ Inclusive & accessible co-working and meeting spaces designed to foster purpose at every turn and accommodate the diverse needs of employees

A CHANCE TO DO MEANINGFUL & LIFE-CHANGING WORK

✓ Under the leadership of a dynamic, accomplished, and experienced executive leadership team, you'll be part of a diverse & talented Canada team committed to creating meaningful impact while fostering an inclusive and supportive work environment.

✓ You'll join a global UNICEF family with a shared commitment to impact the lives of children

Our Commitment to Inclusive Workplaces & Recruitment

UNICEF Canada is an inclusive workplace and is committed to championing diversity, equity, inclusion, and accessibility. Requests for accommodation can be made at any stage of the recruitment process.

At UNICEF Canada, we believe strongly in personal connections, and our hiring process is entirely human-driven. We do not use AI or automated systems to review applications or conduct interviews. Each candidate is evaluated by our experienced team to ensure a fair and thoughtful hiring experience.

How to Apply

Please submit your resume and cover letter as one document to by 11:59 PM EST by Friday, December 12, 2025. Please include your salary expectations in your cover email and reference "Officer, Digital Performance Marketing" in the subject heading.

UNICEF Canada thanks all applicants for their interest in this opportunity; however, only those selected for an interview will be contacted. Consistent with our Child Safeguarding Policy, all successful candidates must receive clearance by a police background check (including a vulnerable sector screen).