Assistant Marketing Manager, Ice Cream

Assistant Marketing Manager, Ice Cream

Position Snapshot

Business area: Nestlé Canada Inc.

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

A little bit about us

While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We're a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect:

As Assistant Marketing Manager, Vitality, Ice Cream, You will be responsible for assisting in the development and execution of 18-month plan and implementation of Nestle Ice cream Vitality, marketing plan. This role entails leading all aspects of Product Fixed Marketing Expenses, monitoring brand performance, and evaluating brand share, including product and packaging . Your focus will be building brand equity, driving portfolio profitability.

A day in the life:

• Provides fact based analytical support to identify business issues/opportunities. Monitors and analyzes brand and competitor performance vs. established key performance indicators (market share, brand health, profitability)
• Responsible for managing Product Fixed Marketing Expenses budgets in Brand Planner and tracks and monitors spending. Leads Pre-Post PFME Evaluations to assess the impact on the business and against key performance indicators; Shares findings with the team.
• Supports development of customer communication plans and sales tools aligned with Brand Building the Nestle Way guidelines. Completes approved plans (packaging, product, consumer support) according to brand essence and vision within approved budgets and timelines
• Uses consumer and marketplace data and trends to support definition of the target consumer and develop a deeper understanding of them.
• Lead or support innovation, renovation, packaging, pricing, promotional, merchandising, and distribution initiatives.
• Own launch planning and execution, including research, packaging, product development, and sales enablement materials.
• Develop customer communication plans, sell sheets, and cycle kit materials aligned with Brand Building the Nestlé Way.
• Perform regular performance analysis using AC Nielsen and other research sources; share insights with stakeholders.
• Support marketing administration: meeting coordination, internal events, presentations, PIN forms, and budget reporting.

Role Requirements

• Minimum of 18–24 months of marketing experience required; CPG experience strongly preferred
• A University degree in a business-related discipline preferred
• Demonstrated proficiency in marketing analysis (AC Nielsen, market share, PFME/budget management)
• Strong analytical, project management, and problem-solving skills
• Entrepreneurial and results-focused, with the ability to navigate complexity and drive execution.
• Solid understanding of the 4 Ps and their application, including the ability to read and interpret a P&L statement.

Preferred Skills

• Comfortable managing change in a fast-paced, dynamic environment.
• Passion for digital and social media marketing, with a test-and-learn mindset (asset)
• Proven ability to collaborate, lead, and empower others in a team environment.

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What you need to know

We will be considering applicants as they apply, so please don't delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.