Marketing Manager

About PRI Engineering

Our offices in Lindsay, North York and Calgary support private and public geotechnical projects across Canada and around the world with on-site geotechnical engineering expertise and comprehensive laboratory testing. With over 200 years of combined experience, our team members provide hands-on help and recommendations to design and test construction projects like roadways and public works, small residential to high-rise buildings, solar installations, and large-scale infrastructure projects. Our diverse team includes engineers, project managers, field and laboratory technicians of all levels, and we continue to grow rapidly.

Location: Based in North York, Ontario

Marketing Manager

We are currently recruiting a highly energetic and motivated Marketing Manager who will be responsible for supporting the execution of the marketing plans and strategies for our brand.

Responsibilities:

• Stay informed about brands, regional differences, and the competitive landscape, when developing marketing materials and online marketing assets.
• Provide a wide variety of graphic design services to create promotional materials, presentations, website landing pages and other collateral.
• Conceptualize visuals based on requirements or purpose of a promotional piece
• Manage the photo database utilized for print materials, social media content, website, and newsletters
• Manage social media calendar and coordinate content with the portfolio companies
• Responsible for B2B initatives
• Video creation and editing for use in social media or on website(s).
• Assist with planning and execution of internal corporate events, recruitment fairs and tradeshows.
• Collaborate with all the teams to develop marketing assets and support marketing collateral requests from the sales teams
• Liaise with external consultants and print vendors on the design and printing of orders.
• Develop and refine brand standards for all brands.
• Coordinate with Discipline Leads for webinar creation.
• Assist with the design of email marketing campaigns in coordination with the Senior Management and assist with list management within HubSpot.
• Assist with basic updating of the content and design work of the website(s).
• Supports the team to prepare materials for conferences, trade shows and webinars.
• Conduct thorough market research to identify trends, customer preferences, and competitive analysis.
• Manage e-commerce platforms, ensuring product listings are optimized for SEO and user experience.
• Create visually appealing content using Adobe Creative Suite and Canva for various marketing materials.
• Maintain the company website using WordPress, ensuring content is up-to-date and engaging.
• Assist in budgeting for marketing projects and monitor expenses to ensure adherence to financial plans.
• Analyze data from various sources to evaluate the effectiveness of marketing strategies and suggest improvements.

Qualifications:

• Post-secondary degree or diploma with a focus in graphic design, communications, email marketing and digital advertising.
• 5+ years in a marketing role with a graphic design and digital focus
• Experience using Adobe Creative Suite (or equivalent) and a graphic design background required.
• Experience with video creation and editing tools
• Experience with HubSpot email management software.
• Experience in using WordPress
• Experience using Google My business and other online search engines
• Experience using Google Suite
• Strong understanding of SEO principles and best practices.
• Familiarity with HTML is a plus for website management tasks.
• Excellent research skills with the ability to analyze data effectively.
• Strong organizational skills with attention to detail and ability to manage multiple projects simultaneously.

Rewards & Benefits of working at our company

Working for one of the fastest growing firms in Canada and one of the most exciting geotechnical engineering and natural resource consulting firms.

• Competitive salary.
• Paid annual vacation and sick days.
• Benefits including extended health and dental coverage.
• Group RRSP matching program.
• Opportunities for professional growth and development.
• Reimbursement of applicable professional membership dues.
• Corporate events and social gatherings